Marketing Associate

A creative, talented, and well-organized individual with demonstrated experience in communications, social media, marketing (digital & traditional), and advertising. The Marketing Associate is part of a team responsible for promoting Drayton Entertainment's live theatre productions, events, fundraisers, and brand identity across the province.

Drayton Entertainment is a registered, not-for-profit charitable organization and one of Canada's most successful professional theatre companies. We present the finest in live theatre for all ages at seven venues across Ontario, including:

• The Drayton Festival Theatre in Drayton
• Huron Country Playhouse (Mainstage and South Huron Stage) in Grand Bend
• King's Wharf Theatre in Penetanguishene
• St. Jacobs Country Playhouse
• Hildebrand Schoolhouse Theatre in St. Jacobs
• Hamilton Family Theatre Cambridge

We also operate a Youth Academy in Waterloo.

Drayton Entertainment values inclusion and diversity in hiring and encourages all qualified candidates to apply without regard to age, disability, ethno-cultural identity, sexual orientation, gender identity, or any other marginalized identities.

We are committed to providing a barrier-free work environment free of discrimination and harassment. If reasonable accommodation is needed during the employment process, please contact Natasha Hopf, Director of Human Resources, at or ext. 240.

Duties and Responsibilities

The specific duties will be tailored to the strengths of the successful candidate and may include:

1. Creating and curating visual content for print, digital, and video promotional materials to engage diverse audiences.
2. Writing compelling content for print, email, website, and social media to showcase our offerings.
3. Utilizing our theatre patron database for targeted email marketing campaigns.
4. Developing and executing traditional advertising campaigns via television, radio, and print, as well as innovative digital campaigns across platforms like Meta, Google, Spotify, and more.
5. Engaging followers and fans through fun and interactive social media content.
6. Building relationships with media outlets, journalists, bloggers, and influencers to increase brand visibility through interviews, contests, and reviews.
7. Collaborating with creative teams, designers, and artists to develop high-quality marketing content that captures the magic of live theatre.

Required Skills and Qualifications

• College or university degree/diploma in Communications, Marketing, Advertising, or related field, or relevant experience.
• Passion for live theatre and the arts, with storytelling enthusiasm.
• Proficiency in content creation and campaign management across multiple platforms (graphic design, video, social media, email, traditional and digital advertising).
• Dynamic personality with excellent communication and interpersonal skills.
• Strong writing, editing, and attention to detail.
• Experience with Content Management Systems is an asset.
• Ability to work collaboratively in a fast-paced environment.

Term and Location

Full-time position, immediate start, based at our head office at 46 Grand Ave. S., Cambridge.

Some evening and weekend work is required due to the nature of live theatre.

How to Apply

Interested candidates should submit a cover letter and CV by 5:00 pm on Friday, July 11, to the contact provided. We thank all applicants; only those selected for an interview will be contacted.