Marketing Associate

Marketing Associate
Location: Hybrid - London - King's Cross - 3 days per week
Start Date: ASAP
Contract Duration: 12 Months
Pay Rate: Up to £350 per day PAYE

Are you an experienced sales and strategy professional with a knack for turning insights into action? We're looking for a Marketing Associate to join our dynamic team in London for a 12-month contract, driving growth and sales excellence across regional and global markets. In this pivotal role, you'll lead the development and execution of go-to-channel (GTC) strategies designed to enhance product sales performance. You will partner closely with product marketing managers, channel partners, and global sales leaders to shape sales readiness, optimize the customer journey, and drive impactful results.

Key Responsibilities

• Develop and implement GTC strategies based on customer behavior, journey mapping, and path-to-purchase analysis.
• Define and align sales goals (annual/lifetime) across multiple channels.
• Translate customer and market insights into actionable strategies.
• Collaborate with cross-functional teams and global/regional sales leaders.
• Align regional execution with global category strategies.
• Ensure regulatory compliance in local sales operations.
• Manage sales performance, growth tracking, and investment planning for future success.

Must-Have Qualifications & Experience

• Bachelor's degree in Business, Marketing, or a related field.
• 8+ years of experience in sales strategy, category management, or a related discipline-ideally within digital content and products.
• Proven experience with:
  
  • Customer research and insight-driven strategy.
  • Path-to-purchase analysis and competitive sales insights.
  • Developing and evaluating sales strategies.
  • Presenting and influencing stakeholders.
  • Thriving in fast-paced, ambiguous, and cross-functional environments.

Top 3 Non-Negotiable Skills

• Strong proficiency in Google Suite (Sheets, Presentations).
• xFN collaboration
• Strong documentation, narrative writing, and data storytelling abilities.