Marketing & Products Specialist

Role Title: Marketing & Products Specialist
Salary: £42,205 to £43,417
Location: London
Tenure: Full-time-12 months, 12 months fixed term

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. We work with our partners and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want

Are you a keen advocate of women and girls rights in emergencies?

creative innovator who is motivated by pushing the boundaries?

Then we'd love to hear from you!

At ActionAid, we are driven by a powerful mission: to work for a world where women and girls are valued, heard and safe. The Events & Community Fundraising team plays a vital role in bringing people closer to that mission through unforgettable experiences, empowering campaigns and opportunities for individuals to take action. We re now looking for a creative, strategic and energised Marketing & Product Executive to join us and shape the next generation of supporter engagement.

In this role, you ll lead the planning, development and delivery of exciting multi-channel marketing campaigns that inspire supporters to take on fundraising challenges such as the London Marathon, community initiatives, self-led challenges and ActionAid-run events. You ll be hands-on and imaginative creating bold, compelling content, particularly video for social platforms like TikTok and Meta, while championing an insight-led approach to storytelling and supporter recruitment (existing & potential). This role is also a driver in product development, maximizing opportunities to explore new events and community fundraising streams.

You ll bring real innovation to our programme, identifying new ideas and fundraising propositions that resonate with our audiences. You ll take these ideas from concept to launch researching needs, testing assumptions, refining messaging and making sure every offer feels fresh, inclusive and meaningful. You ll stay close to digital trends, experiment enthusiastically and evaluate campaign performance thoughtfully, using learning to fuel continuous improvement. Working alongside passionate colleagues across our Events & Community Engagement team, you ll also help ensure every fundraiser feels valued and supported throughout their journey. You ll collaborate with supporter administration and contact teams to ensure seamless communication touchpoints, and you ll contribute to planning, forecasting and reporting to support confident decision-making.

This role is ideal for someone who thrives in a creative environment, manages multiple projects with confidence and takes pride in producing content that genuinely connects with people. You ll bring experience in social-first video production and editing tools such as CapCut, VN or Adobe Premiere Pro, alongside a strong understanding of marketing tools, insights and analytics. You ll be enthusiastic, collaborative and full of ideas, with a natural ability to communicate clearly and compellingly.

We are looking for someone who believes in feminist values, who is committed to anti-racist and decolonising practice, and who is motivated by working for global justice. ActionAid is a community built on solidarity, courage and care and we would love to welcome your voice, creativity and expertise to our work. Please note that occasional evening or weekend attendance at UK events will be part of this role.

Interviews likely to be held W/C 22 January 2026

Additional information

Diversity, equality, inclusion and belonging:

Diversity, inclusion and belonging are key to our organisational culture. We are on a journey to become not only an anti-racist organisation but one that proudly celebrates the diversity of all applicants and employees. We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from under-represented/marginalised communities.

AAUK is a Disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.

Referencing and safeguarding:

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include Misconduct Disclosure Scheme, safeguarding, criminal records and terrorism finance checks. By submitting an application the job applicant confirms their understanding of these recruitment procedures.

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK staff and ActionAid UK representatives to share this commitment. We will not tolerate our staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.

Working practices:

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and company connection days. Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.

Please note that ActionAid UK does not offer fully remote working options. We encourage you to discuss hybrid working expectations at interview.

Recruitment processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible. If we receive a very high response, we may close the vacancy early and will not accept further submissions. Vacancies close at 23:55pm