Marketing and Content Lead - Social Enterprise

We re looking for a Marketing & Content Lead Social Enterprise to build the campaigns, content and strategies that drive income and shape the future of student-led commercial enterprise.

At the University of Manchester Students Union, we run a student bar, a coffee shop, a merch line, music venues, trips and events but not to generate profits for shareholders. We run them to fund services, societies, jobs, activism and frontline student support. Our commercial offer is values-led, student-powered and entirely reinvested into our mission.

As Marketing & Content Lead Social Enterprise, you ll lead the creative and strategic direction for marketing across 532 Bar & Kitchen, Corridor Coffee Co, Union Threads, and a year-round programme of trips, pop-ups and student-led events. These aren t just places to hang out. They re the engine that fuels the student experience. And your role will shape how they show up in student life.

This is not just a delivery role. You ll be trusted to lead multichannel campaigns that blend brand storytelling with offer-led marketing. Increasing visibility, driving bookings, building loyalty and growing revenue. Whether you re launching a new menu, rolling out a seasonal loyalty scheme, or amplifying a society-led event, you ll ensure our marketing is student-first, insight-driven and culturally relevant.

You ll work across Business Development, Events, Design, and Insight to deliver joined-up campaigns that feel fresh, engaging and purposeful. You ll lead content planning and campaign delivery, manage budgets, track performance, and shape how students connect with our commercial spaces. You ll also line-manage a graduate staff member and support a wider network of student creatives.

We re looking for someone who s:

• Experienced in leading multichannel marketing campaigns (hospitality, events, retail or student contexts preferred)
• Skilled in brand copywriting, content planning, and digital channel management
• Confident using CRM, email and analytics platforms to drive performance
• Comfortable managing creative workflows and coaching others

Most of all, we want someone who sees marketing not just as a function, but as a force to build communities, shift culture, and create a new model for student-led commercial success.