Marketing & Communications Officer (Maternity Cover)

Marketing & Communications Officer (Maternity Cover)

Main purpose of the job

• To support a range of activity that helps raise the profile of the Royal Star & Garter group with a focus on Care for Veterans.

• To provide design services for inhouse creative projects, including the development of on and offline materials to support marketing and fundraising activity.

• To maximise our digital platforms to increase awareness and engagement.

• To lead on activity to promote occupancy and other services provided by the Home

Marketing & PR

• Coordinating the development of the Care for Veterans website, bringing content into line with Royal Star & Garter and helping prepare for a longer term integration.

• Creating engaging content for the Care for Veterans website and social media platforms.

• Development of press content supporting our focus on the Royal Star & Garter group as an exemplar of best practice.

• Effective support for a range of Care for Veterans fundraising events to include digital marketing and attending in person.

• To develop and design marketing materials and literature to be used across Care for Veterans.

• To design and write the content for donor and supporter newsletters (print and digital)

• To develop and implement marketing plans to support occupancy and services for Care for Veterans, including Day Care.

• To develop paid digital advertising campaigns to support activity across fundraising and occupancy

Process & administration

• Review, update and oversee the Care for Veterans consent process.

• Support on incoming media enquiries with a focus on Worthing site.

• Support the planning, tracking and updating of the marketing and communications budget to ensure accurate financial reporting.

• Support the roll out of the new Care for Veterans brand overseeing a range of material production.

• We have an inclusive approach to administration and expect all team members, regardless of level, to be responsible for identifying and effectively managing this aspect of their work

• To provide appropriate support on other Royal Star & Garter activity as required and directed by the Head of Marcomms.

Other

• To be a brand ambassador encouraging a deep understanding of our values and aims, ensuring consistency to a range of audiences.

• To understand and adhere to relevant laws including data protection.

Person specification

Knowledge and experience:

• Experience of working in a busy marketing environment with the ability to plan, prioritise and manage a varied workload delivering projects to a high standard.

• A sound knowledge and understanding of digital marketing.

• Good knowledge of relevant marketing and charitable legislation and guidelines.

Skills:

• Excellent communication and listening skills across a wide range of audiences.

• Good editing, copywriting and design skills with excellent attention to detail and accuracy.

• Strong relationship building with the ability to work across teams.

• Good IT skills including MS 365, Teams, Mailchimp, Canva and Adobe or other design packages.

• Experience of using Wordpress to maintain web content.

• An enthusiasm and commitment to the work of Care for Veterans and Royal Star & Garter.

Other:

• Be willing to work flexibly including some evenings and weekends.

Personal characteristics should include:

• Enthusiasm and passion for our work and a commitment to our values

• A self-starter with energy, who motivates with enthusiasm

• A positive attitude

• Reliable, professional manner; flexible and calm under pressure.