Marketing and Communications Manager: Events and Enterprises

Reporting to: Head of Programme and Events
Contract: Permanent
Salary: £27,700 - £33,800 pro rata
Hours: 35 hours per week. Some evening and weekend work will be required.
Location: Charleston in Firle (BN8 6LL) & Charleston in Lewes (BN7 1FB)

Charleston is seeking a creative and results driven Marketing and Communications Manager with a passion for arts and cultural programming to lead the promotion of our events programme and enterprises offer. Working closely with the Head of Programme & Events, the role will plan and deliver end to end marketing campaigns that promote our festivals and events, driving footfall to our yearround programme, cafes and shops.

Duties and responsibilities

• Plan, create, and manage multi-channel marketing campaigns for our year-round festivals and events programme, including digital and offline advertising, press, social media, website, and print, ensuring all event content drives revenue and is promoted consistently across all platforms.
• Plan and deliver marketing initiatives for Charleston s enterprise offer to grow attendance, sales, and revenue.
• Work with external brands to promote commercial partnerships.
• Ensure community engagement and learning events are supported and promoted, forming an integral part of the wider programme.
• Design and produce marketing materials in line with brand guidelines, including brochures, flyers and posters using Adobe InDesign, Illustrator, and Photoshop. Working with external designers as and when required.
• Responding to operational or crisis communications needs with agility and creativity.
• Conduct and lead on research, surveys and digital analytics to deliver actionable audience insight on the events programme including booking behaviours, competitive positioning and trends.
• Monitor ticket sales and performance metrics in conjunction with the events team to determine ticket pricing.
• Work with the Ticketing and Events Coordinator and other teams to ensure a seamless audience journey through the website, ticketing, and on-site experience.

Press

• Work closely with the PR agency on the planning and delivery of PR campaigns to generate coverage of Charleston s festivals and year- round programme of events, cultivating existing relationships with local and
• national press.
• Write and distribute press releases for campaigns or announcements.
• Manage press visits across the programme.
• Work with external partners, speakers and sponsors to identify opportunities for cross-promotion.

Collaboration

• Collaborate closely with the Marketing and Communications Manager:
• Exhibitions and Development to optimise cross-promotion opportunities, drive membership across the programme and maximise visitor engagement with Charleston s offer.
• Share management of Charleston s website, ensuring it is always up to date, engaging, and reflective of the organisation.
• Manage the communications calendar in collaboration with the Marketing and Communications Manager: Exhibitions and Development.
• With the Events Manager, organise and support photoshoots and film shoots

General duties

• With oversite from the Head of Programme and Events plan and manage budgets and expenditure for marketing campaigns.
• Ensure all data management and communications are compliant with GDPR and the UK Data Protection Act (2018)
• Keep up to date with emerging audience and marketing trends and share insights with colleagues.
• Build and maintain relationships and networks within the cultural sector, particularly across publishing, festivals and live events.
• Work a flexible pattern during our programme when required to help manage content creation, press and photography.
• Carry out other duties that may arise to fulfil the main objectives of the post and the aims of Charleston.

This list of duties and responsibilities is not intended to be exhaustive. The job holder will be expected to take on additional tasks when required; these tasks will be in keeping with the general profile of the role.