Marketing and Communications Manager

About Cardiomyopathy UK

Cardiomyopathy UK is the only UK charity dedicated to supporting people affected by all forms of cardiomyopathy and myocarditis. We provide expert advice, trusted information, and support to individuals and families, while championing earlier diagnosis, better treatment and improved care. This is an exciting time to join a growing organisation with a strong, patient-centred mission and an ambitious programme of work across research, policy, services and awareness.

Role Purpose

The Communications & Marketing Manager will lead our communications, brand and digital presence, ensuring Cardiomyopathy UK reaches and engages the people who need us most. You will shape and deliver high-quality, impactful communications across all channels, strengthening our voice, raising awareness of cardiomyopathy, and supporting the growth of our services, fundraising and partnerships.

This is a hands-on role for a skilled communicator who can balance strategic thinking with delivery. You will work in a highly matrixed team, supporting colleagues across services, fundraising, events, research, and public affairs. You will collaborate closely with the Executive Leadership Team, clinical experts, fundraisers and our community to tell powerful stories and drive meaningful engagement.

Key Responsibilities

Communications & Brand

• Lead the development and delivery of Cardiomyopathy UK s communications and marketing strategy.
• Manage and maintain the charity s brand identity, ensuring consistency across all channels, publications and partnerships.
• Produce high-quality written content including blogs, newsletters, web copy, reports, press releases, campaign assets and patient stories.
• Support internal colleagues across departments with communications planning, copywriting and brand guidance.

Digital Marketing (Website & Social Media)

• Oversee content, structure and performance of the Cardiomyopathy UK website, working with external developers where required.
• Manage social media channels (Twitter/X, LinkedIn, Facebook, Instagram, YouTube), including planning, creating and scheduling high-quality content.
• Monitor digital analytics and provide insights and recommendations to improve reach, engagement and conversion.
• Lead email marketing activity, including newsletters, segmentation and performance monitoring.

Campaigns & Awareness

• Plan and deliver integrated awareness and marketing campaigns aligned to strategic priorities including early diagnosis, patient support services, fundraising and major events.
• Coordinate campaign content creation, timelines and measurement, ensuring campaigns are impactful and audience driven.
• Work with partners, funders and patient contributors to develop compelling stories and campaign assets.

Media & Public Relations

• Act as the first point of contact for media enquiries and support the CEO and spokespeople with interview preparation.
• Build relationships with journalists, sector press and broadcast media to raise awareness of cardiomyopathy and the charity s work.
• Draft press releases, media lines and Q&A briefs for key announcements and campaigns.

Cross-Organisational & Matrixed Working

• Work closely with the event manager to promote flagship events, patient webinars and professional engagement activities.
• Partner with public affairs colleagues to amplify policy, research and advocacy messages and ensure alignment across channels.
• Support the fundraising team with donor communications, appeals, supporter journeys and marketing collateral.
• Work closely with clinical colleagues to deliver compelling, on-brand, educational and information materials for various audiences.
• Ensure coordinated planning across teams so that communications reflect organisational priorities and opportunities.

Community & Stakeholder Engagement

• Collaborate with clinicians, researchers, patient advocates and charity partners to strengthen our communications and visibility.
• Amplify the voices and experiences of people living with cardiomyopathy through inclusive, ethical storytelling.

Person Specification

Essential

• Proven experience in communications, marketing or digital roles ideally within a charity, health or public sector context.
• Strong copywriting and content creation skills, with the ability to explain complex information clearly and sensitively.
• Experience managing websites, digital content and social media channels.
• Ability to plan and deliver multi-channel campaigns.
• Confident in managing media enquiries and developing press materials.
• Experience working collaboratively in a matrixed or cross-functional team, supporting multiple stakeholders simultaneously.
• Excellent organisational and project-management skills with the ability to prioritise a varied workload.
• Strong analytical skills with experience using digital analytics tools.
• A collaborative team player with a commitment to empowering patients and improving health outcomes.

Personal Qualities

• A natural people person, approachable, supportive, and empathetic.
• Solution focused and resourceful, able to stay calm and find ways forward in challenging situations.
• A strong sense of initiative and ownership, with a hands-on, can-do approach.
• An inspiring communicator who builds trust and enthusiasm across teams and partners.
• Adaptable and open to change, always looking for opportunities to improve.
• Demonstrates Cardiomyopathy UK s values and integrity in all aspects of work.
• A genuine team player who contributes to a positive and inclusive working culture.