Marketing & Communications Executive (Part-Time - 3 Days/Week) - Mayo

To develop and deliver effective marketing strategies that drive footfall, online engagement, and customer loyalty for a long-established, family-run hardware and home improvement business. The role requires a blend of digital expertise, creative content development, and traditional marketing know-how.

Key Responsibilities Digital Marketing & Online Presence

• Work with website developers to manage and update the company's website, ensuring content is accurate, engaging, and SEO-optimised.
• Develop and manage social media content (Facebook, Instagram, TikTok, etc.) to showcase products, promotions, and seasonal campaigns.
• Coordinate Google Ads and Facebook Ads campaigns; monitor performance and adjust strategies to maximise ROI.
• Improve and maintain the store's Google Business profile, respond to reviews, and increase local SEO visibility.
• Support online sales or Click-and-Collect strategies, where applicable.

Traditional Marketing & In-store Promotion

• Design and distribute in-store promotional materials (posters, leaflets, brochures).
• Liaise with local press/radio for seasonal advertising campaigns and community event sponsorships.
• Coordinate signage, displays, and POS materials for product launches and promotions.
• Develop relationships with suppliers for co-branded marketing and point-of-sale resources.

Customer Engagement & Analytics

• Create and maintain customer mailing lists (GDPR-compliant); manage newsletters and promotional email campaigns.
• Monitor analytics from all channels (Google Analytics, Meta insights) and report on campaign performance.
• Suggest and implement loyalty schemes or referral programs to reward returning customers.

Working Hours & Flexibility

• 3 days per week (flexible schedule possible).
• Some occasional attendance for weekend events or seasonal promotions may be required with prior notice.

Person Specification Essential Skills & Experience

• Proven experience in digital marketing, website content management, and social media strategy.
• Basic graphic design skills (e.g., Canva, Adobe Express, or similar tools).
• Strong writing and editing skills for web and marketing materials.
• Familiarity with website platforms (e.g., WordPress, Wix, or Shopify).
• Knowledge of Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp).
• Excellent organisational skills and ability to manage multiple campaigns at once.

Desirable Experience

• Experience working in retail, construction, DIY, or home improvement sectors.
• Familiarity with local media channels and community marketing in rural Ireland.
• Understanding of customer relationship management tools (e.g., CRM or POS marketing integrations).

Personal Qualities

• Creative, proactive, and enthusiastic about growing a local family business.
• Comfortable working independently with minimal supervision.
• Flexible and adaptable in a small-business environment.
• Excellent interpersonal skills for engaging with staff, customers, and suppliers.

Benefits

• Competitive hourly/daily rate depending on experience.
• Flexibility to shape and lead the business's marketing direction.
• Opportunity to make a direct impact in a respected local enterprise.
• Supportive, collaborative working environment.