Marketing Analyst

My client, a forward-thinking SME in the marketing industry, is seeking a detail-oriented Marketing Analyst to join their team in London. The successful candidate will be responsible for analysing market data, identifying trends, and providing insights to support marketing strategies and decision-making processes. This is a critical role that will help drive data-driven marketing initiatives and optimise campaign performance.

Key Responsibilities:

• Collect and analyse data from various marketing channels.
• Generate reports and present findings to the marketing team.
• Monitor and analyse market trends and competitors' activities.
• Provide insights and recommendations based on data analysis to improve marketing strategies.
• Work with the marketing team to set and track performance metrics for campaigns.

Skills:

• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel, Tableau).
• Excellent attention to detail and organisational skills.
• Ability to communicate findings effectively to non-technical stakeholders.
• Understanding of marketing principles and strategies.

Salary: £30,000 - £45,000 per annum

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)