Marcomms Manager - Wales (inc overseas, Northern Ireland and ROI)

Homebased in Wales - The Vale of Glamorgan Pembrokeshire Wrexham Newport Swansea Bangor Cardiff Gwynedd

We are looking for a proactive self-starter to sit within a high-performing team working to raise awareness of SSAFA s support covering Wales, Overseas, Northern Ireland and the Republic of Ireland to those in the Armed Forces Community who need it most.

With the ultimate objective being to grow SSAFA s presence, profile, and identity, the role is responsible for all marcomms activation in the region. The role holder will work to deliver the central Fundraising, Marketing & Communications strategy.

This role reports to the Senior Storytelling Manager with close alignment with colleagues across the marcomms directorate. The marcomms manager will be responsible for managing marketing campaigns and promoting SSAFA s fundraising initiatives and services across Wales, Overseas locations, Northern Ireland and the Republic of Ireland. You ll identify the areas of greatest impact and cut through, deliver integrated awareness campaigns and secure media coverage of fundraising events. Crucially, you ll be able to identify stories which resonate with our target audience and write calls to action.

With a heavy focus on media and PR activity, key to the role is building strong relationships and contacts with relevant stakeholders in your region including media representatives, employees, volunteers, and case study beneficiaries.

About the team

The Communications team is a small but dynamic group of individuals with strong skillsets across Public Relations, Storytelling (case studies) and Internal Communications. The team is a mix of ex-forces and civilians, and they are always sharing knowledge and expertise with each other.

You will work closely across all directorates within SSAFA, with a focus in Wales, to garner information and create compelling marcomms campaigns and activities to raise awareness of SSAFA s work.

About you

You will be a highly motivated and creative communicator with a proven track record of delivering impactful PR and marketing campaigns. As a natural storyteller with strong media instincts, you will excel at securing high-profile coverage and elevating our brand presence. You will be a confident relationship builder, skilled at engaging stakeholders across the region, from media contacts to volunteers and case study beneficiaries. You will also be able to work independently while staying closely aligned with teams across fundraising and communications, demonstrating proactivity and the ability to manage multiple projects effectively.

About SSAFA

SSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA, is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.

SSAFA understands that behind every uniform is a person. We are here for that person and their family any time they need us, in any way they need us, for as long as they need us.

Diversity and Inclusion at SSAFA

SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.

Closing date: Midnight on Tuesday 13 May 2025.

Interviews: TBC