Manager of CRM Analytics

Marco's Pizza is a dynamic, fast-growing brand in the QSR space, known for serving high-quality, craveable menu offerings and delivering great guest experiences across more than 1,200+ locations. As we continue to grow, we're looking for a Manager of CRM Analytics to help shape the future of how we engage with our customers.

This role is ideal for someone who's both strategic and hands-on-comfortable diving into the data, but also excited to build something from the ground up. We're looking for a thoughtful problem-solver who can turn insights into action, collaborate well across teams, and help us create smarter, more personalized customer experiences.

We're looking for someone who:

• Is friendly and genuinely cares about the happiness of others
• Takes accountability for their actions and takes pride in their work
• Has a can-do attitude and asks "what else can I do?"
• Is a good teammate who provides-and values-honest feedback
• Has a passion for making great guest experiences

Sound like you?Check out the responsibilities and requirements below and then fill out an application!

Position Summary:

The Manager of CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization strategy-bringing structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive customer growth, retention, and engagement through intelligent data use.

Duties and Responsibilities:

• Build and maintain models for customer lifetime value (CLV), churn prediction, RFM scoring, and segmentation using Python or R.
• Lead analysis on customer journeys, lifecycle stages, and behavioral cohorts to identify opportunities for targeting and retention.
• Design and evaluate CRM campaigns, including A/B and holdout tests across email, SMS, push, and loyalty programs.
• Build frameworks for incrementality, lift analysis, and campaign ROI measurement.
• Partner with Marketing to establish KPI benchmarks and reporting dashboards.
• Act as the analytics liaison to our CRM and Loyalty teams, translating data into actionable strategies.
• Collaborate on personalization efforts using CDP-driven audiences and dynamic content strategies.
• Ensure best practices in data tagging, CDP integration, and marketing data governance.
• Build or oversee dashboarding for campaign performance, customer health, and KPI monitoring.
• Work closely with the Business Intelligence team to ensure scalable reporting solutions.
• Skilled at translating complex data into clear, compelling insights for non-technical audiences through effective communication and storytelling

Education and/or Experience Requirements:

• Bachelor's Degreein Marketing, Statistics, Mathematics, Computer Science, or Finance.
• Preferred: Bachelor's Degree inFinance, Mathematics, or Statistics.
• Master's Degree Preferred
• 5+ years of experience in marketing or customer analytics.
• 1+ years in a lead or manager role preferred
• Strong fluency in SQL, Python (pandas, scikit-learn, or similar), and CRM experimentation.
• Experience with A/B testing frameworks, holdout design, and incrementality measurement.

The essential duties and responsibilities described above are not a comprehensive list. Additional tasks may be assigned to the employee from time to time; or the scope of the job may change as required by business demands.

Apply Today to be a part of a brand that's committed to excellence in every slice!