Manager, Addressable

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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2306 - Addressable Manager - UK
Role Summary and Impact

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact - the kind you can point to with pride.

As an Addressable Manager, you will help shape and deliver addressable campaigns across UK Government accounts, bringing together omnichannel media strategy and addressable creative strategy to deliver effective, audience-first creative.

Working closely with planning, strategy, client leadership, creative teams, analytics, and technology partners, you will support the development and delivery of DCO-led addressable campaigns across channels including Display, Social, Video, DOOH, and Audio. You will play a key role in turning audience insight, channel strategy, and creative messaging into relevant, personalised campaign experiences that drive impact.

This is a hands-on, collaborative role that requires both strategic thinking and operational rigour. You will help build the addressable agenda for WPP 650, ensuring campaigns are aligned to client objectives, are commercially sound, and are delivered to a high standard.

Key Responsibilities

• Addressable Strategy Development




• Support the creation of addressable campaign strategies that connect audience insight, planning, and creative tailored to context, and campaign objectives.


• Work with media strategy and planning teams to identify where addressable creative can improve campaign effectiveness.


• Brief internal and external creative teams on dynamic content requirements, message hierarchies, and variation logic.


• Help develop testing roadmaps covering audience, creative, message & format.


• Support post-campaign analysis and learning agendas to identify what worked, what didn't, and what to do next.


• Translate performance data into practical recommendations for ongoing optimisation and future planning.




• Client Management & Campaign Delivery




• Act as a day-to-day point of contact for addressable delivery matters across internal and external stakeholders.


• Help lead client conversations around addressable strategy, creative use cases, campaign performance, and future opportunities.


• Support the end-to-end delivery of addressable campaigns, from briefing and planning through to launch, optimisation, and reporting.


• Monitor live campaigns, identify trends, and recommend optimisation actions based on performance data.


• Confidently present ideas, results, and recommendations in a clear and accessible way to both technical and non-technical audiences.

Skills and Experience

• Essential




• Experience in addressable advertising, digital media & DCO campaign delivery.


• Practical knowledge of dynamic creative optimisation (DCO), creative variation logic, and personalised messaging.


• Experience working with media, creative, and technology teams to deliver digital campaigns.


• Strong analytical skills with the ability to interpret campaign performance and turn insight into action.


• Confident client-facing communication and presentation skills.


• Strong organisational skills and the ability to manage multiple projects and deadlines.


• A collaborative mindset and the ability to work effectively across disciplines.




• Desirable




• Knowledge of platforms and tools used in addres

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