London, United Kingdom Petlabco Landing Page Optimisation and Experimentation Manager (Growth M ...

PetLabCo leads the DTC pet supplements market with 9-figure revenue, profitability, and rapid global expansion plans. The company boasts a loyal community of pet parents and over 5 million happy dogs impacted by innovative products. This role sits within a vibrant, fast-moving, customer-driven team that values high performers and rewards initiative. You report to the Head of Product and Optimisation while partnering with the Director of Creative Strategy and Media Buying plus Head of Copywriting to craft test-driven landing page strategies.

As a Landing Page Optimisation and Experimentation Manager (Growth Marketing) at Petlabco, you will monitor growth metrics and campaign performance to generate clear insights and bold ideas for optimisation. You will lead multiple landing page projects from ideation to launch and analysis using Jira for prioritisation and impact tracking. Additionally, you will collaborate cross-functionally with UX, design, copywriting, and data teams to execute experiments that enhance user journeys and drive revenue growth.