Lifecycle Marketing Automation Lead

A leading professional services firm in Greater London is seeking a detail-oriented Marketing Automation Manager to lead the marketing automation strategy. You will manage workflows in Pardot/Salesforce, develop targeted communications, and analyze campaign performance. The ideal candidate has over 5 years of experience in marketing operations, strong project management skills, and a solid understanding of Salesforce. This role offers the opportunity to collaborate across departments to enhance customer retention and maximize impact.