Legacy Marketing Officer

We are looking for an enthusiastic and proactive Legacy Marketing Officer to build and maintain a strong Legacy Giving programme by developing long-term relationships with donors, ensuring they feel appreciated and connected to World Horse Welfare s mission.

This role is key to sustaining donor retention through personalised communication, reporting on the impact of their contributions, and creating a meaningful donor experience. Working closely with the Senior Marketing Officer and wider Fundraising and Communications teams, you will help enhance every donor touchpoint, secure support through gifts in wills and make sure every donor feels valued and closely aligned with the charity s mission and successes. This is a fantastic opportunity to join a busy, friendly and dedicated team at one of the UK s leading animal welfare charities and play a vital role in growing our fundraising success.

The ideal candidate will be an experienced fundraiser, ideally with legacy stewardship experience, who understands the importance of legacy giving and can communicate options clearly and sensitively. You ll be familiar with online legacy platforms, aware of the legal and financial aspects of gifts in wills, and committed to ethical fundraising. Strong copywriting, data skills, and experience with social media campaigns are essential, along with excellent communication, project management, and the ability to thrive in a busy, collaborative environment.

Horses might be part of our DNA but they don t have to be part of yours. World Horse Welfare has plenty of passionate equine experts already in situ, so provided you share our values of being realistic, compassionate and forward-thinking then you could be the perfect candidate.

The role is based in Norfolk and is currently a hybrid split of 2 days in our head office in Snetterton and 3 days at home. You may be required to attend events around the UK so the ability to travel occasionally is necessary.

Benefits include a generous pension scheme and cash health plan, paid employee sickness absence scheme, compassionate leave, death in service of 4 x annual salary and a minimum of 31 days holiday (including bank holidays and a mandatory shutdown between Christmas and New Year).

World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services that it provides. We encourage applications from under-represented groups, particularly ethnically diverse communities, LGBTQ+ and disabled people.