Legacy and In Memory Marketing Manager

Prospectus are excited to be working with an international charity to help them recruit for an Interim Legacy and In Memory Marketing manager to join their team. The charity is an international non-governmental organization, focused on water, sanitation and hygiene. It was set up in 1981 as a response to the UN International Drinking Water decade. WaterAid exist to bring safe and sustainable water, sanitation and hygiene to everyone, everywhere.

This role is offered on a 7-month full-time contract basis paying between £44,168 - £46,493 per annum with flexible hybrid working arrangements at their London office.

The post holder will strategically and proactively manage the Legacy and In Memory marketing team in developing and implementing the Legacy and In Memory (LIM) programme. They will be responsible for delivering innovative, audience led multi-channel fundraising and engagement campaigns to drive legacy consideration, legacy enquirers and increase brand love. The role will plan, deliver and optimise various campaigns covering channels such as TV, social, digital, Direct Mail, email and events to grow the number of people considering a gift in their will to the organisation.

They are looking for someone with a demonstrable track record of legacy and in memory fundraising and/or marketing campaigns and strategies. They are looking for a candidate with a demonstrable experience of Experience of planning, managing and executing multi-channel direct and digital marketing campaigns across the marketing funnel, from consideration, engagement, lead gen, brand love and stewardship, including print and social platforms
managing 6 figures, complex, multi layered and/or strategic long-term partnerships and have track record of delivering targets. The ideal candidate will have an understanding of international development and empathy with overseas development issues

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.