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Lead Social Content Creator
Posted 1 day 19 hours ago by Updraft
Permanent
Full Time
Other
London, United Kingdom
Job Description
Overview 
We're on the hunt for a Social Content Creator who lives and breathes internet culture, knows what's trending before it hits the mainstream, and can turn complex financial topics into viral-worthy, relatable content.
This is a hands-on, highly creative role with huge scope: from memes to motion graphics, carousels to short-form video, you'll be helping shape a brand voice that breaks through the noise and builds emotional connection.
What you'll be doing- Content Production - Plan, script, shoot, and edit standout social-first content-mostly short-form video-tailored for TikTok, Instagram Reels, YouTube Shorts, and beyond. You'll be the face and/or voice in many of them, so confidence on camera is a must.
- Platform Strategy - Help define our organic strategy across platforms: what should we post, how often, in what format? You'll test ideas, track performance, and pivot fast based on what resonates.
- Trendspotting - You know what sounds are peaking on TikTok and which memes are exploding on X-and how to make them relevant to our audience. You'll keep us culturally fluent and reactive in real time.
- Campaign Collaboration - Work closely with brand, product marketing, and paid teams to amplify launches, initiatives, and events with fresh, engaging social content that complements broader campaigns.
- Community Interaction - Engage with followers, build relationships, and spark conversation. You'll help humanize the brand and turn comments into connections.
We'll consider applications from all experience levels-show us how creative you are, and your ability to create great video.
Qualifications- 2+ years of experience in social content creation (agency or in-house)
- Deep understanding of what works on each social platform-and how to adapt tone and format
- Strong video production and editing skills (you know your CapCut from your Final Cut or others)
- Experience being on camera and comfortable presenting with charisma and clarity
- Obsessed with internet culture, creators, memes, and storytelling
- Ability to juggle multiple ideas and test rapidly with limited direction
- Bonus if you’ve worked in finance, tech, or for a brand with a strong social identity
- Salary: £45,000-55,000 depending on experience
- Private medical and dental insurance
- Workplace Nursery Scheme
- 25 days of annual leave + UK public holidays
- Financial health and discounts via Mintago
- OpenAI subscription covered
Updraft
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