Lead Insights Business Partner

Overview

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

We want to build a National Lottery that delivers more money to good causes.

What you'll be doing

This role leads strategic partnering with Brand and Communications teams to shape insight-led strategy, providing a full and independent view of the customer and brand performance to drive measurable performance improvements.

• Strategic Business Partnering; act as a trusted advisor, translating business priorities into clear insight agendas, embedding customer first thinking across all activity. Challenge and influence plans to ensure alignment to commercial outcomes, regulatory context and long term brand health.
• Brand & Communications Effectiveness; lead the development of a brand and comms measurement framework, encompassing brand tracking, campaign effectiveness and experimentation, partnering with the econometrics team to drive holistic marketing insight. Define, track and deliver clear performance KPI reporting for internal and external stakeholders.
• Insight Leadership; synthesize qualitative, quantitative and behavioural insights into clear, actionable recommendations, providing practical execution guidance for agencies and internal teams. Identify opportunities to improve brand positioning, messaging and customer experience. Champion holistic understanding of the customer based on wider Insight & Analytics team tracking and project delivery.
• Stakeholder Management & Influence; build strong relationships across the Impact team (including Marketing and Communications), Finance team (including Econometrics), Insight & Analytics and external media, creative and research agencies. Communicate complex findings in a clear, compelling and decision-oriented way.
• Leadership; lead and coach the brand & comms insight team, setting clear priorities and driving delivery against strategic objectives. Foster a culture of continuous improvement, curiosity and accountability.

What experience we're looking for

We're looking for an individual who brings deep expertise in brand and communications strategy, combined with strong commercial acumen and the ability to influence senior stakeholders, challenge thinking and operate effectively as a trusted, cross functional business partner.

• Brand & Communications Expertise - Strong experience in utilizing insights to drive brand strategy and campaign effectiveness; experience with measurement frameworks such as brand tracking and campaign evaluation; understanding of multi channel environments (digital, retail, media, owned channels); grounding in consumer insight and drivers of brand perception, with experience working with campaign, player and brand trackers.
• Senior Business Partnering Capabilities - Demonstrated experience acting as a strategic partner to senior stakeholders; ability to challenge constructively and influence without authority, navigating cross functional teams; excellent communication skills - able to distil complexity into clear executive narratives.

Ways of Working

• Strategic and outcome driven - focuses on impact, not activity.
• Agile and test and learn oriented, embedding continuous improvement.
• Resilient and adaptable, operating effectively in ambiguity.
• Strong project/programme leadership capabilities.

Desirable

• Experience working in a regulated, consumer facing environment.
• Background in behavioural science, psychology or advanced analytics.
• Experience managing agency ecosystems.

Key Measures of Success

• Effectiveness & Capability - implementation and adoption of a best in class comms measurement framework, increased use of test and learn and experimentation across campaigns, strong integration of data, insight and decision making.
• Stakeholder Impact - positive feedback from senior stakeholders on quality of partnership and influence, evidence of better, faster decision making driven by insight, strong alignment across Brand, Finance and Insight teams.
• Brand & Consumer Outcomes - improvement in brand health metrics, with clear evidence of shift in targeted consumer perceptions and behaviours.
• Leadership & Delivery - delivery of key initiatives on time and to expected quality, development of a high performing, engaged team and continuous improvement in ways of working and capability.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

Inclusive Hiring

We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. We offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at and we'll be happy to help.