Lead Digital Marketing Manager (Email)

The Woodland Trust is looking for a Lead Digital Marketing Manger to help create, execute, optimise our email marketing strategy to drive engagement and conversion.

The Role:
• You ll plan and deliver the email marketing strategy and schedule.
• You ll advise and lead on best practice regarding HTML, new technologies, trends and GDPR.
• You ll create and produce effective campaigns with a view of improving email marketing KPI s.
• You'll collaborate with other channel leads on key campaigns to maintain consistency.
• You ll have strong relationships with our ESP providers to ensure we optimise the platforms benefits.
• You ll line manage and lead the Digital Marketing Executive (yet to be recruited)
• This role includes a mix of working from home and at our main office in Grantham, Lincolnshire. Visits to Grantham would be required no more than once a month on average.

The Candidate:
• You have an enthusiasm for the environment and share our core values-Grow Together, Explore, Focus and Make it Count.

We are looking for candidates who have the following:
• Experience in managing email marketing strategies and schedules.
• Strong communication skills to build relationships with internal and external stakeholders.
• Experience in creating and planning effective campaigns.
• Knowledge of ESP systems and experience providing training and guidance to internal users.
• Experience testing audience segmentation and creating user journey improvements.
• Strong prioritisation skills with the ability to work across multiple campaigns, with multiple teams.
• Experience reporting on activity using an email service provider.
• Knowledge of GDPR guidelines specifically in relation to email marketing.

Benefits & Wellbeing: Joining our team means you'll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:
• Enhanced Employer Pension
• Life Assurance
• Flexible & Hybrid Working Options
• Generous Annual Leave - 25 days + bank holidays (pro rata for part time)
• Buy and Sell Annual Leave
• Enhanced Parental Pay
• Employee Assistance Programme

About Us: The Woodland Trust is the UK's leading woodland conservation charity and is dedicated to creating a world where trees and woods thrive for both people and nature. Our mission involves engaging and inspiring individuals to contribute toward tackling the nature and climate crisis through the protection, restoration, and creation of essential woodland habitats.

Commitment to Diversity & Inclusion: To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.
People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply.
Please contact us to discuss any additional support or adjustments you may need to complete your application.

Application Advice: For fairness we keep our candidates personal details hidden from the hiring managers, we do not ask for your CV at application stage. Make sure that you answer the Application Questions to show your relevant skills and passion for the role.
Even if you don't meet every requirement of the role, we would encourage you to apply.

Acceptable Use Policy - Artificial Intelligence (AI)
We understand that candidates may choose to use AI tools to support their job applications-for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, we ask that any information submitted reflects your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools.

Apply Now: If you're ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete.

Interviews will be held via Microsoft Teams on the 29th September 2025.