Lead Conversion Manager

Company Description

At EVERSANA , we are proud to be certified as a Great Place to Work across the globe. We're fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 670 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us!

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve. We are EVERSANA.

Job Description

THE POSITION:

Reporting to the Director, Digital Marketing the Lead Conversion Manager will be responsible for converting inbound leads into secured meetings, securing outbound meetings from marketing engagement, and generating new business for EVERSANA's array of commercialization services, including our marketing ecosystem events and publishing platforms. Successful candidates will have a collaborative attitude, diligence for outreach and reporting, motivation to secure and engage new prospective clients, and ability to partner with Business Development and Marketing teams and subject matter experts along the way.

This role serves as the front line for inbound lead engagement, acting as a critical connection point between marketing and business development. This individual will own the end-to-end inbound lead journey, including initial engagement, qualification, and coordination with Business Development and subject matter experts.

In addition to managing inbound lead flow and conversion, this role will be responsible for optimizing conversion processes, improving speed-to-lead and first-touch experience, and providing actionable insights on buyer behavior, messaging resonance, and conversion drivers to inform marketing strategy.

Working hours: US hours EST. Working day starts at 2pm CET Mon-Fri.

This individual will maintain a current prospect list and consistently find new relevant prospects using technologies including but not limited to:

• Apollo (Sales Engagement)
• ZoomInfo
• LinkedIn Sales Navigator
• Excel
• DocuSign

Success will be defined by new meetings generated for senior leadership to support the strategic growth of the company. This individual will have a high degree of collaboration with colleagues across the globe in various positions of leadership. This role has excellent exposure within a matrix organization and opportunity for growth.

Successful candidates will bring a balance of commercial acumen, strong communication skills, and a desire to continuously improve how marketing leads are converted into opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:

• Reach, educate, and influence existing or prospective clients to consider engaging EVERSANA's global commercialization services
• Serve as the first point of engagement for inbound marketing leads, ensuring timely, relevant, and high-quality follow-up that reflects EVERSANA's value proposition
• Secure (and attend as needed) meetings for EVERSANA's service lines by leading outreach strategies via written and verbal communication grounded in strategic messaging, targeting and segmentation exercises
• Qualify inbound leads and assess opportunity potential, aligning prospects to the appropriate stakeholders, offerings, and next steps
• Manage marketing campaign-specific outbound activities, including cold calls and emails, with contacts at large, mid and emerging pharmaceutical companies
• Maintain awareness of industry trends and connect to EVERSANA's value prop to drive interest among buyers
• Conduct ongoing research and participation in internal training to continuously deepen understanding of customer needs, market dynamics, and EVERSANA offerings
• Ensure all inbound and outbound leads are properly tracked, followed up on, and progressed through the funnel in a timely manner
• Develop and report monthly and weekly dashboard slides representative of all inbound and outbound leads for Commercial meetings
• Partner closely with marketing and commercial teams to provide feedback on lead quality, messaging effectiveness, and conversion performance, helping to continuously optimize the inbound engine
• Writing relevant and captivating emails that open conversations with prospects
• Demonstrating a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
• All other duties as assigned

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

EXPECTATIONS OF THE JOB:

• Travel (5%)
• Hours (40 hours per week)
• Working hours: US hours EST. Working day starts at 2pm CET Mon-Fri.

Qualifications

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Education (Bachelor's degree required)
• Experience and/or Training (6-8 years in business development, inside sales, demand generation, or a related commercial role)
• Licenses/Certificates (N/A)
• Technology/Equipment Microsoft Office suite ZoomInfo, Apollo, LinkedIn Sales Navigator, AI-enterprise tools like Microsoft Co-Pilot or Gemini Enterprise

PREFERRED QUALIFICATIONS:

• Education (Bachelor's degree required)
• Experience and/or Training (2 years of demonstrated success generating new business meetings)
• Licenses/Certificates (N/A)
• Technology/Equipment Microsoft Office suite ZoomInfo, LinkedIn Sales Navigator

We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.