JOB TITLE - BTR Account Manager

As a BTR Account Manager, you will report directly to the BTR Account Director and be responsible for managing a portfolio of Build-to-Rent (BTR) accounts within the agency. You will also manage the work of the BTR Account Executives within your team where applicable.

Your role will be instrumental in nurturing and strengthening our client relationships. As a key point of contact, you will act with agility to address client inquiries, resolve challenges, and foster open lines of communication. By attending client meetings and providing timely responses, you will play a pivotal role in maintaining client satisfaction and trust.

Furthermore, your proactive approach will extend to identifying opportunities for additional collaboration with assigned clients. You will explore avenues to expand client accounts, leveraging your keen business acumen and industry insights to drive growth.

Job responsibilities

• Prepare groundwork, research, and evaluate options and costs for new clients, investors, and projects. Collaborate with the BTR Account Director to determine project timelines, budget, and key dates.
• Support the BTR Account Director with lease-up or retention strategies, utilising both online and offline materials available to BTR clients.
• Conduct research to understand marketing requirements for BTR developments or portfolios
• Build and maintain strong relationships with Marketing Managers, Asset Managers, Portfolio Managers, and colleagues to communicate clients' needs and deliver successful briefs.
• Write creative briefs by discussing clients' needs with the client and BTR Account Director and provide written briefs with resources if required.
• Brief jobs into the studio throughout each project stage, ensuring proper management and processing.
• Manage daily jobs in the studio alongside your BTR Account Executive
• Lead project management activities, ensuring adherence to plans and meeting deadlines.
• Manage and update Asana accurately and other project platforms as required, sharing weekly status reports and highlighting urgent client points
• Maintain strong client relationships through high-quality work, regular face-to-face meetings, and client entertaining across the country.
• Work with the BTR Account Director to maximise profit margins.
• Conduct research and suggest new ideas/possibilities for clients to achieve lease-up/retention targets.
• Monitor clients' budgets, updating GP billing plans and GP board, and work with the BTR Account Director to maximise budgets and profit margins.
• Collaborate with the Managing Director and BTR Account Director on creative pitches to win new clients.
• Work with the BTR Account Director and Managing Director to forecast accurately using Synergist and the master Google Sheet
• Provide digital recommendations, conduct research, or collaborate with specialist teams to offer the latest initiatives and pass strategic briefs to relevant teams.
• Collaborate with your BTR Account Executive to roll out creative assets from start to completion, including regular combined reporting with Media or Social Media teams.
• Devise integrated strategies with Media or Social Media teams to support client targets and deliver results.
• Make space recommendations (signage, hoarding, show home dressing, amenity space usage) and work with the Spaces team to deliver relevant proposals.
• Manage signage or hoarding tasks directly with suppliers and participate in dressing or amenity projects with the Spaces design and account management teams to ensure client satisfaction.
• Utilise Homeviews and other sector tools/platforms to gain insights into competitors and BTR audience segments.
• Work may involve regular unsocial hours including early starts and late finishes to meet deadlines. Long hours and time spent in meetings or entertaining is the norm along with travel as part of a BTR Account Manger role.
• Contribute actively to the recruitment process, including screening candidates, participating in interviews, and providing valuable input for selecting new employees.
• Manage and support employees in adherence to company policies and procedures, including supervision, absence management, disciplinary and grievance issues, regular reviews, monthly 1-2-1s, appraisals, feedback, recognition, setting objectives, and supporting training and development initiatives.
• Foster an environment of growth and career advancement for direct reports by providing coaching and creating opportunities for stretch assignments.
• Effectively communicate key messages to direct reports and within your team, ensuring alignment with company objectives and initiatives.
• Ensure the team maintains and updates Synergist with accurate and current client details.
• Follow server file management protocols in line with company procedures, maintaining systematic data organisation.
• Maintain and update administration systems as necessary, advocating good housekeeping practices, including regular archiving of old files. Ensure the team consistently fulfils these duties
• Lead by example, ensuring team awareness and compliance with company policies, procedures, and instructions, upholding the highest standards of professional conduct.
• Undertake additional duties as required in line with your main responsibilities, demonstrating flexibility and adaptability in responding to evolving needs.
• Work may involve regular unsocial hours including early starts and late finishes to meet deadlines. Long hours and time spent in meetings or entertaining is the norm along with travel as part of a BTR Account Manager role.

Person specification

• A Degree in Marketing, Business or any other relevant degree which includes a marketing element is desirable, although not essential.
• Professional certifications in project management, marketing, or a related area are advantageous.
• Demonstrable track record in account management, preferably in the Build-to-Rent sector.
• Prior experience in a Marketing Agency is essential/highly desirable.
• Proven track record of managing client relationships and delivering successful projects.
• Experience in project management and coordinating cross-functional teams.
• Proficiency in managing a diverse portfolio of accounts and engaging with various stakeholders.
• Documented success in team management.
• Highly proficient in Microsoft Office Suite, specifically Word, Excel, Outlook and Teams.
• Exceptional interpersonal skills with the ability to build and maintain strong relationships with clients.
• Strong organisational skills with the ability to manage multiple projects simultaneously, ensuring they are delivered on time and within budget.
• Excellent verbal and written communication skills, with the ability to clearly articulate ideas and strategies to clients and team members.
• Ability to analyse data, understand market trends, and make informed decisions to drive client success and business growth.
• Proactive in identifying issues and providing effective solutions.
• Excellent time management skills, with the ability to prioritise tasks and manage deadlines.
• Exceptional presentation skills.
• Familiarity with GDPR and pertinent legislation.
• Thrives under pressure to meet client demands.
• Demonstrates initiative and a proactive approach to identifying opportunities for growth and improvement.
• Commitment to working efficiently and accurately.
• Equally adept at collaborative teamwork and self-motivated independent work.

Focus is an Equal Opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We donot discriminate on the basis of race, colour, nationality, ethnic or national origins, sex, gender reassignment, sexual orientation, marital or civil partnership status, pregnancy or maternity, disability, religion or belief, age, or any other ground on which it is or becomes unlawful to discriminate under the laws of England, Wales and Scotland. All employment is decided on the basis of qualifications, merit, and business needs.

Before you apply At the Focus Agency Group, we're committed to being the best.

Our team is made up of highly skilled professionals who possess not only a deep understanding of our clients' requirements, but also an innate grasp of the ever-evolving digital landscape.

We value creative minds and believe in providing our team members with stimulating projects and the opportunity to work alongside leading figures in the digital industry. As part of our commitment to professional development, we offer tailored training to empower our team to stay ahead of the curve.

When you join the Focus Agency Group, you'll be embarking on an exciting journey where your expertise will be nurtured, your ideas will be valued, and your career will thrive.

• Please ensure you submit an up-to-date CV.
• If the position you're applying for requires a portfolio, we kindly ask you submit or share a link to showcase your work.
• You must have the right to work in the UK.
• You must be within commutable distance of your designated office.

Frequently asked questions What do I need to provide as part of my application? Alongside an up-to-date CV and portfolio, we highly recommend you provide a cover letter, telling us more about yourself and highlighting why you are interested in the role you are applying for at the Focus Agency Group.

What happens once I submit my details and CV as part of the application process . click apply for full job details