Job - Group Marketing Manager - Yorkshire

Are you an action orientated, results driven Marketing professional with a strong work ethic?

Are you seeking an all-encompassing marketing role covering a wide range of responsibilities within the agricultural sector?

If so, an exciting and rare opportunity has arisen for a marketing manager with a leading agricultural machinery organisation. This is a brilliant opportunity for you to expand your career within a company where you can utilise your broad range of marketing skills as you will be responsible for devising and delivering "Go to Market strategy" and tactics across the entire organisation.

This role comprises the daily leadership and management of PR & marketing resources to achieve the required objectives in the following areas:

• Improve lead generation and drive sales participation across a range of agricultural machinery brands and products
• Promote brands as Ag Machinery supplier of choice across all media platforms
• Development market leading website with a focus on lead generation
• Website Marketing of used equipment
• Develop use of CRM for tactical marketing initiatives
• Development and implementation of Account Based Marketing strategy and tactics
• Manage Marketing budget for continuous improvement

Candidate Requirements:

• Ideally educated to Degree/HND level in a relevant marketing subject and/or possess proven work experience in a similar role
• Successful track record of strategic & tactical market planning and execution in Agri-business, marketing to end users
• Brand marketing experience
• Broad knowledge of the UK agriculture with an interest in farm machinery
• Strong leadership & management skills

Remuneration:

A highly competitive remuneration package will be on offer to the successful candidate