Interim Chief Marketing Officer

Data-driven marketing leadership:

• You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making.
• You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes.
• You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.

Demand generation expertise:

• You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth.
• You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration.
• Experience with account-based marketing and supporting both mid-market and enterprise sales motions is preferred.

Acquisition channel expertise:

• You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation.
• You understand how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation.
• You are also aware of how emerging AI-driven search environments are changing discovery and distribution.

B2B CRM expertise:

• You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution.
• You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting.

Strategic planning and forecasting:

• You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement.
• You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives.

Cross-functional collaboration:

• You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned.
• You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace.

Communication and storytelling:

• You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision.
• You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives.

Personal attributes:

• You bring high energy, positivity, and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects.