Individual Giving Lead

Individual Giving Lead

When You Wish Upon a Star grants life-changing wishes for children with terminal and life-threatening illnesses. Every wish is a memory that lasts a lifetime for a family facing the unimaginable. The cause is immediate, emotionally powerful and directly translatable into the kind of impact that makes supporters proud to be involved.

We are looking for someone to develop and lead our individual giving function. You will shape the strategy, grow and steward our community of individual supporters, and define what this looks like for Wish. You will have the full backing of the CEO and board, direct access to senior leadership, and the freedom to bring your own thinking, creativity and ambition to a function that is yours to build.

What you will be doing

Identify, engage and grow a community of individual supporters who feel deeply connected to our mission, developing propositions and campaigns that are emotionally compelling and inspire long-term giving. Represent Wish confidently, create the systems and supporter journeys that enable sustainable growth, and lay the foundations for an individual giving programme that grows in both income and impact. As income grows, so does the role. The expectation is that this person builds not just a strong base of individual supporters but, in time, a team around it.

Work closely with the Head of Income Generation and Board, with realistic targets in the early stages that give you the time and space to build meaningful relationships rather than focus on short term gains. This is not a role where you will be left to figure it out alone. It is one where your ideas are valued, your judgement is trusted, and your ambition is actively supported.

What you will bring

Experience developing, growing or significantly influencing individual giving income streams, including regular giving and lottery programmes, and engaging supporters at scale to inspire long-term and higher-value giving.

Experience of managing the end-to-end supporter journey through CRM systems, using insight and data to drive acquisition, retention and growth.

A strong instinct for understanding what motivates people to give, and the ability to turn that insight into campaigns and experiences that feel personal, compelling and effective.

Comfort with ownership, and the confidence to create momentum and build something from the ground up.

What we offer

• £30,000-£35,000, reviewed as the function grows
• 25 days holiday rising to 30 with service, plus 3 days at Christmas not taken from your allowance
• 2 Wish Maker days each year to make your own wishes come true
• 6 months full maternity pay
• Full sick pay from day one
• Flexible working with full trust over how you structure your hours
• A culture built on genuine care for the people who work here