Individual Giving Appeals Officer

Individual Giving Appeals Officer

Full time. Permanent. Hybrid working. (2 days in the office)

Location: This role can be based in any of our UK offices (Cardiff, Edinburgh, London, or Warrington)

Salary: London - £40,794 (including London allowance), Cardiff, Edinburgh & Warrington - £35,911

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don t have to be Christian to work here we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.

About the role

Reporting to the Senior Individual Giving Appeals Officer, the Individual Giving Appeals Officer will deliver fundraising success during key moments like Christmas, Christian Aid Week and Emergency Appeals, focusing on maximising one-off donations. They will champion creativity to craft impactful campaigns, ensuring consistent, positive, and memorable interactions that align with organisational goals and values.

The post-holder will collaborate closely on key initiatives across stakeholders, supporting the Senior Individual Giving Appeals Officer to deliver the high-impact key appeals, hitting income targets while fostering meaningful connections with supporters.

Some of the main responsibilities of the Individual Giving Appeals Officer include:

• Collaborate with the Senior Individual Giving Appeals Officer to plan and deliver the high-profile annual Christmas appeal, aligning with organisational values and goals.
• Support the Senior Individual Giving Appeals Officer in planning and executing Christian Aid Week and Emergency appeals to maximise supporter engagement.
• Using data-driven insights and creative messaging, ensure CASH campaigns are impactful and delivering the right message through the right channels to consistently exceed fundraising targets.
• Create engaging, supporter-centric content and messaging across various channels, fostering alignment with Christian Aid's brand and mission.
• Analyse appeal performance critically, leveraging insights and feedback to continuously improve future activities and maximise ROI.
• Deliver positive supporter experiences at every touchpoint, fostering lasting relationships built on trust and openness.
• Collaborate across teams and departments to integrate campaigns effectively, driving consistent and impactful outcomes.
• Commit to delivering high-quality appeals on time and within budget, striving to maximise impact and consistency.
• Support the wider Individual Giving Team during peak periods, promoting a positive team culture and driving collaboration to meet shared goals

About you

Who we are looking for

Essential:

• Demonstrable experience in direct marketing or fundraising, particularly in individual giving campaigns.
• Developed written and verbal communication skills, with the ability to create compelling content.
• Ability to analyse campaign data and optimise performance based on insights.
• Experience managing multichannel campaigns, ensuring consistency across platforms.
• Developed organisational skills and the ability to manage multiple projects simultaneously.
• Ability to work collaboratively within a team and across departments.

Desirable:

• Experience with CRM systems and fundraising platforms.
• Experience in emergency appeals or international development.
• Marketing or digital marketing qualification.
• Knowledge of digital marketing tools.
• Experience in budget management.
• Understanding of supporter segmentation and targeting.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.

We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid s faith identity.

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.