Individual Giving and Engagement Manager

Overview

• Full-time role
• Language: English
• Location: Cornwall, UK
• Salary: £36,000 per year
• Applications closing: 2nd April

Job Description

We stand no chance of fighting the climate crisis unless we halt rainforest destruction. At Cool Earth, in direct, day to day partnership with Indigenous and local people we have developed the most effective, efficient, and ethical way of doing exactly that. These communities have an unrivalled track record of keeping rainforests standing and stabilising our global climate.

The Individual Giving Manager will be responsible for leading Cool Earth's individual giving programme, with a focus on growing supporter acquisition and income. Managing a small team, they will oversee strategy development, budget management, and execution of multi-channel campaigns, ensuring strong supporter engagement and income diversification across regular giving, cash giving, payroll giving, and fundraising. This role requires a strategic and data-driven approach to fundraising, combined with effective team leadership and collaboration across fundraising and communications.

Responsibilities Fundraising

• Lead the development and implementation of the Individual Giving strategy, prioritising supporter acquisition and income growth
• Manage the Individual Giving budget and ensure fundraising targets are met through effective campaign delivery
• Oversee relationships with individual fundraisers, community groups, schools, and challenge participants to support their fundraising efforts
• Represent Cool Earth at events and in digital spaces to build supporter engagement and networks
• Develop and maintain a fundraising dashboard to track performance and support data-driven decision making
• Collaborate with the wider fundraising and communications teams to deliver integrated campaigns and supporter journeys
• Ensure accurate administration of online fundraising platforms and supporter data

Communications and Engagement

• Work with the Marketing and Communications team to develop engaging content and campaigns that attract, retain and inspire supporters
• Produce fundraising appeals and digital content, including social media posts, blogs, newsletters and supporter stories that communicate Cool Earth's impact
• Develop acquisition-led campaign plans that align with key moments and calendar events throughout the year
• Regularly review and improve supporter journeys and communications to strengthen engagement and lifetime value
• Analyse campaign and channel performance data, sharing insights and making recommendations to improve future activity
• Stay informed about emerging trends in digital fundraising, social media and donor engagement, ensuring Cool Earth's IG approach remains current and effective

Team Leadership and Administration

• Line manage the Individual Giving Officer, ensuring effective stewardship, database accuracy and supporter satisfaction
• Oversee the administration of contacts, campaigns and donor records within Salesforce, maintaining high standards of data integrity
• Ensure fundraising activities comply with relevant legislation and governance, including the Charities Act, Fundraising Regulator Code of Practice, Gambling Commission and GDPR
• Foster a collaborative working culture with the wider FUNCO team, encouraging innovation and shared learning

Role Requirements

It is essential to us that you have/are the following:

• Proven experience building and growing individual giving programmes.
• Strong skills in data analysis, budgeting, and performance tracking.
• Experience delivering multi-channel fundraising campaigns.
• Confident people manager and effective team collaborator.
• Excellent written and digital communication skills.
• You're fluent in spoken and written English, and highly competent with Google and Microsoft Office tools.
• You have a genuine interest in and commitment to the humanitarian and environmental principles of Cool Earth.
• You're aligned with our values: "smart", "driven", "open", and "locally-led".

It would be great, but not essential, if you also have:

• Fluent written and spoken Spanish.
• Knowledge of Salesforce or similar CRM systems.
• Understanding of UK fundraising standards and GDPR.
• Awareness of digital and supporter engagement trends.
• Confident in representing an organisation externally.
• Experience working in a charity, NGO or values-led organisation.
• Experience in environmental or international development fundraising.

How to apply?

To apply for this role, please fill in the application form.

We reserve the right to close this vacancy early if we receive a high volume of applicants, so encourage you to submit your application as soon as possible.