In Memory and Legacies Officer

We are looking for a person who is driven to reach targets through building relationships with bereaved supporters and partner organisations. You ll also manage warm stewardship of legacy pledgers & become part of a passionate team at JGDR.

Hours: 35 hour per week (with occasional weekend or evenings)

Location: This is a hybrid role, with regular travel required across our operating regions including North and South Lincolnshire, Nottinghamshire, and East Yorkshire. The postholder will be expected to work flexibly in the community or on the road for meetings with supporters or partner organisations on at least four days per fortnight, with a minimum of one day per fortnight worked from a Jerry Green Dog Rescue Centre (North Lincolnshire, South Lincolnshire, or Nottinghamshire). The postholder will also be expected to attend regular team meetings in an agreed location.

As our sites are in rural locations, holding a full UK driving licence and having access to your own vehicle is essential. (Business mileage is reimbursed according to JGDR s expenses policy.)

Purpose:

We are seeking a confident, compassionate and target driven individual to lead on the delivery of JGDR s in memory giving programme and support the delivery of legacy marketing.

Working with the Individual Giving and Legacies Manager, you will be driven to reach targets through building relationships. You will follow up with supporters who have given in memory of their dog, family member, or friend often following a funeral collection and help them take the next meaningful step, such as setting up a remembrance page, making a further donation, or exploring other ways to honour their memory. This role is responsible for raising circa £40,000 per year from a portfolio of in-memory products with aims to grow this valued income line.

You ll also manage warm stewardship of legacy pledgers and help deliver long-term marketing activity to keep gifts in wills front of mind.

This role would suit someone from a bereavement, funeral, or supporter-facing (sales or fundraising) background who is confident converting warm leads into action with care and professionalism.

Your role

You will sit in the Individual Giving and Legacies team and report to the Individual Giving and Legacies Manager.

Your focus will be on:

• Growing income from in-memory giving through proactive supporter engagement and lead conversion.
• Delivering light-touch legacy marketing and warm legacy stewardship, in support of long-term growth goals.

Responsibilities

In Memory Fundraising

Work with the Individual Giving and Legacies Manager to develop and deliver the operational plan for in-memory fundraising, including campaign ideas, journeys and stewardship.

Engage with in-memory donors via phone, email, post and in-person conversations, offering remembrance pages and other meaningful giving options.

Proactively follow up leads and develop a pipeline to track progress and maximise conversion.

Convert warm leads into active fundraising, donations, or page creation on our tribute fund platform, MuchLoved.

Develop and maintain relationships with funeral directors, pet crematoriums and celebrants.

Promote in-memory giving internally, supporting Operations, Retail and wider Fundraising and Marketing teams to spot and signpost opportunities.

Legacy Marketing & Pledger Stewardship

Work with the IG and Legacies Manager to craft and execute legacy marketing campaigns and materials, supporting with copywriting and creative development.

Oversee stewardship of legacy enquirers, intenders, and pledgers, ensuring they feel valued, thanked and connected

Organise and deliver events or moments of recognition for pledgers, to promote legacy giving to long-term supporters and other target audience groups.

Manage relationships with relevant agencies and external suppliers, e.g. free will writing services, local solicitors, and Remember a Charity Week.

• Champion legacy giving across JGDR, including working closely with colleagues in Operations and Retail to ensure that Centres and shops are equipped with the information and training needed to promote legacy giving effectively.

Other Duties

Contribute content for social media, fundraising newsletters, publications and local media to support marketing objectives and increase our engagement with adopters, supporters and donors online.

Keep up-to-date with sector trends and developments in legacy and in memory giving

Attend ad hoc supporter and community events to represent JGDR and promote legacy and in memory giving

Act as a champion for fundraising compliance across the organisation, including ensuring adherence to the Fundraising Regulator s Code of Fundraising Practice, the General Data Protection Act and PECR, and other relevant legislative requirements

Manage any complaints from supporters with empathy and professionalism, ensuring sensitive issues are escalated and resolved appropriately.

Act as a collaborative role model to the wider team, and build strong working relationships with colleagues across the wider charity to be an internal ambassador for Fundraising and Marketing

This is not an exhaustive list of duties but outlines the key roles and responsibilities for this post. The post holder s specific objectives will be set upon commencing their role.

Performance Measures

Monitoring & Insight

Ensure that our fundraising CRM is up-to-date, in a timely manner, and develop reporting mechanisms to understand and analyse metrics on your audiences, including legacy enquirers, pledgers, and in memory supporters, and their historical engagement with the charity.

Maintain accurate supporter records in our fundraising CRM, ensuring the status of in memory fundraising and legacy pledges are monitored and reported on to support financial planning and forecasting against budgets.

Monitor and report on activity and agreed KPIs, such as donor calls, follow-ups, page creation, and pledger contact. Provide insight to support future development of in-memory and legacy products and journeys.

Organisational Skills & Values

Committed to dog welfare, and representing the values of JGDR both internally and externally

Prepared and able to travel to other JGDR Centres and partner organisations where needed.

Prepared and able to attend relevant supporter events - occasionally at weekends and on evenings in the community to promote legacy and in memory giving; a time off in lieu policy for this is in place.

Relationships

In Memory supporters

Legacy Pledgers

Funeral Directors

Pet Crematoriums

Centre staff

Retail staff

Fundraising & Marketing Team

Role-specific knowledge & skills

You are:

A confident and emotionally intelligent individual who can adapt your communication style to suit different supporters and situations.

Motivated and tenacious, driven by purpose, but also by outcomes you follow up, track progress, and close conversations well.

Financially proficient, and comfortable planning, monitoring and being accountable for fundraising budgets to agreed deadlines.

You re comfortable dealing with grieving individuals and talking about remembrance, but also how to frame a gift as a positive, hopeful act.

You re not afraid of outreach or relationship-building you pick up the phone, write warmly, and connect quickly.

Skilled at managing competing demands and shifting priorities you can adapt when plans change, without losing sight of your key responsibilities or income goals.

You love the idea of helping people create meaning through giving and helping dogs find their forever homes as a result.

Experienced in using CRM databases to input, monitor, and

report on supporter data and to gather insights

Diligent, organised and respectful of others contributions, and keen to work in an environment that encourages constructive feedback and collaboration