Head/Director of Brand & Advocacy

About Us

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

About the Role

Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, Design, and Customer Marketing functions. This high-impact "player coach" role is designed for a leader who excels at the intersection of creative storytelling and operational scale.

About the Team

The role manages a team of 6-8 (including freelancers) and partners closely with PR, Product Marketing, Demand Generation, and the Global Events team. This is a full time role based in London, Germany.

Responsibilities

• Own the strategic roadmap for all distribution led content, building and innovating the Talon.One system for GEO/SEO optimized assets, gated practitioner guides, and multi channel distribution that drives measurable growth and net new customer acquisition.
• Future prove our content by accelerating AI content strategy and working alongside the content manager to ensure LLMs, AI powered search (GEO), and Talon.One's content distribution most advance and help Talon.One's citable authority in the space.
• Build a world class advocacy program from its early stages, identify and activate customer champions for case studies, speaking engagements, and community led growth.
• Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint, owning the creation of a reliable brand voice that is trustworthy and represents Talon.One's brand values.
• Explore video, podcasts, and interactive formats to ensure our content lives where our audience engages most.
• Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels.

Qualifications

• 7-10+ years of B2B marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams.
• Experience building content engines that move beyond "output" to "outcome" and understand how content fuels the pipeline.
• Deep understanding of SEO/GEO, content attribution, and how the modern tech stack (AI, CMS, CRM) supports brand distribution.
• Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment.
• Familiarity with community building strategies (digital communities, digital advocacy, lifecycle customer communication) is required.
• Strong creative instincts: care about design, storytelling, and how content shows up across different formats and platforms.
• Experience in commerce tech, fintech, or complex enterprise SaaS is a major plus.

Benefits

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses.
• 30 days of annual leave, plus extra paid days for birthday and moving day.
• Home office setup budget, monthly home office allowance.
• Freedom to work from abroad for up to 90 days worldwide.
• Mental health support with nilo.health and a discounted Urban Sports Club membership.
• 20% company subsidy on pension contributions.
• Subsidised BVG public transport ticket and a dog friendly Berlin office.
• Lease your ideal bike through BusinessBike.