Head of Sales (FTC)

Title: Head of Sales, 9 month FTC Location: London 2 days in the office Salary: £70-75k + bonus +benefits About the Company: A purpose-led consumer health brand focused on health and wellness is looking to scale its impact. With a strong emphasis on learning, this business not only offers healthy snacking products but also education on everyday health. The company is on a mission to drive meaningful behaviour change in the wellness space, with a focus on long-term public health outcomes. The Role: They are looking for a commercially minded and energetic Head of Sales to lead and scale its UK retail and out-of-home presence. This is a pivotal role for an ambitious sales leader ready to drive strategic growth and deepen retail expansion across key channels. Key Responsibilities

• Drive distribution within grocery, high street and online accounts
• Leverage industry contacts and actively generate new business opportunities.
• Develop and maintain strong relationships with premium retailers to ensure in-store success.
• Work collaboratively to execute a UK sales plan aligned with brand positioning and marketing strategy.
• Gather data on retailer performance and sales trends to optimize listings and drive growth.
• Support marketing activations such as sampling, food fairs, PR campaigns, and in-store events.
• Ensure seamless communication between the company and distributor partners for stock flow, forecasting, and promotions.

Key Attributes:

• Passion for health and wellness!
• A well-networked salesperson with a proven track record in premium food & beverage sales.
• Experience working with UK premium retailers, independent stores, and the foodservice sector.
• Strong industry contacts and ability to drive new business development.
• Excellent communication and negotiation skills, with confidence in pitching and presenting.
• A self-starter with an entrepreneurial mindset who thrives in a fast-paced environment.