Head of Sales & Marketing (maternity cover)

Reporting to the Managing Director, the Head of Sales & Marketing will lead Cadogan Hall to maximise revenue and awareness. The role will create and deliver the marketing and sales strategy, manage the Hall's marketing and sales department, and forms part of the senior management team. With overall responsibility for both creating demand for our programme and managing the resulting ticket sales, this is clearly a pivotal role.

BACKGROUND TO THE ROLE

Cadogan Hall's busy programme demands a robust and technically dynamic box office service and a marketing function that brings imagination and flair to selling a very diverse programme where virtually every event is unique rather than part of an extended run.

The Hall uses the Spektrix ticketing system, selling around 230k tickets each year, with over 95% of these tickets sold online. Anticipating and implementing the opportunities afforded by new technologies is a priority.

We are known for our friendly and trusted customer service, and our audiences now expect the same shopping experience that is available from global ecommerce sites.

The successful candidate will inspire the marketing team with both strategic vision and the detailed knowledge of how to generate an audience for any event, whether that is a visiting symphony orchestra or an improvised jazz quintet playing in the foyer. Finding new audiences in the digital space and leading our team in this is a key priority. Demonstrating ROI across every marketing channel is essential. To be effective in this role you will firstly need to work with the Managing Director to create deliverable marketing plans within carefully managed budgets. You will then need to direct the marketing and sales teams in managing a high workload with demanding deadlines. In this process you will work closely with internal colleagues and our many commercial promoters. Cadogan Hall is a key date on many tours, and we need to ensure that we remain the venue of choice.

Cadogan Hall works closely with a growing number of artistic partners including our resident orchestra the Royal Philharmonic Orchestra, the International Management Group and Serious, as well as a wide-ranging scale of individual promoters who engage the hall. We need to offer our partners an excellent box office service but also to work collaboratively on audience development.

In 2026 this role can take responsibility for exciting projects including the roll-out of our new brand identity, the development and launch of a new website and an overhaul of our membership schemes.

ROLE PROFILE

LEADERSHIP

• A highly competent leader and influencer of others.
• A confident and pragmatic manager who enthuses colleagues on the bigger picture whilst maintaining an eye on detail.
• An ability to influence and gain commitment from colleagues, peers and the team, provide marketing leadership and help deliver a single vision for the department.
• A strategic thinker, who can simplify a complex environment.
• Focused, results-driven and enthusiastic.

STRATEGY

• Experience and competence in leading marketing and PR functions within a performing arts environment.
• Demonstrable success in evaluating and improving effectiveness of external communications activity, including regular and bespoke marketing campaigns.
• A strategic understanding of the role and importance of customer intelligence to inform effective marketing operations.
• Experience and understanding of developing a brand, both for customers and for stakeholder engagement.

EXPERIENCE

• Excellent understanding of the landscape in the Arts sector and/or classical and contemporary music.
• Advanced use of contemporary box office systems.
• A proven track record for developing and delivering marketing and sales strategies to achieve income and audience targets.
• Excellent comms skills, with confidence communicating with internal and external customers, and delivering compelling correspondence, presentations and reports.
• Proven organisational and budgeting skills.
• Ability to work in a pressurised environment, manage competing priorities and deliver results within changing circumstances and priorities.

KEY ACCOUNTABILITIES

• To lead the teams to deliver Sales, Marketing, PR and audience development plans for the hall, reporting regularly on KPIs including external profile and ticket revenue.
• To work closely with the Managing Director and Concerts Manager to present a coherent and unified approach across the Hall's own promoted concert-series, then deploying a comprehensive marketing and sales strategy to meet agreed income targets, and monitoring and reporting on progress.
• To provide proactive and timely support to a wide range of partners and promoters who engage the hall on all promotions.
• To manage the human resources of the team effectively.
• To develop the Hall's digital ambitions, to build the database, increase online sales and make the fullest use of the website as a sales, communication and CRM tool.
• To push forward a digital agenda and use of AI, across the organisation.
• To manage the relevant budgets for the post.
• To network and keep abreast of current developments in the industry, to ensure that the Hall is a market leader and aligned with best practice.
• To ensure that the Hall operates a first-class box office service that is appropriate to the needs of the organisation and our partners.
• To play a role in representing the organisation across the nation's capital, and nationally, where appropriate, in particular within the immediate catchment in Chelsea and SW1.
• To ensure that the Hall remains legally compliant in all areas relevant to the post.
• To oversee the communications strategy for our charity partnership (currently Nucleo).
• To deliver the corporate income strategy to meet or exceed income targets.

GENERAL ACOUNTABILITIES

• To undertake any duties reasonably requested by the Managing Director.
• To recognise and adhere to the organisation's policies including Health, Safety and Equality.
• To uphold and live out the organisation's values and brand guidelines.
• To engage with and undertake continuous professional development for the role.
• To participate in one-to-ones, supervision, appraisals and performance reviews.