Head of Retail Sales - UK (m/f/d)

About HOLY

• HOLYis the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience-for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand-and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

The Process

We're growing fast-and we're ready for you to start as soon as possible. That said, we're also patient enough to wait for the right person. Quality beats speed.

Intro Call: A 30-minute screening with Luca, our Talent Partner. You'll talk about HOLY, the role, your experience, and whether our expectations align.

Hiring Manager Interview: You'll meet Ben, our Director of Retail.

Case Study & On-Site Interview: Once the first interviews go well, you'll receive a short case study to complete at home and come into our Berlin HQ to discuss it. You'll also meet your team.

Founder Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.

Offer & Decision: If everything aligns, we'll make you an offer and look forward to building HOLY UK together.

The full process typically takes 2-3 weeks.
Any questions or concerns?

If you have any questions or feedback, please send an email .

About the Position

After profitably scaling our DTC business past €200M, HOLY is now entering the UK retail space - one of the most competitive and exciting beverage markets in Europe. We've already built strong traction across Germany and Austria, and now we're ready to grow a new revenue pillar by launching in leading UK retailers.

As Head of UK Retail Sales,you'll lead HOLY's sell-in strategy, secure strategic listings, and build the foundation for a long-term winning retail business in the UK. You'll act as the commercial face of HOLY to UK retailers and set up the internal structure needed to scale - from team hiring to retail operations. This is a high-impact role for a commercially driven leader who thrives in fast-paced environments and wants to make a challenger brand fly off the shelves.

Your ownership will shape how HOLY wins in the UK - from pitch decks to promo plans to strong buyer relationships. You'll report directly into the Director of Retail & Omnichannel and collaborate closely with our global GTM, Trade Marketing, and Ops teams.

Responsibilities:

• Own UK Retail Sales Strategy: Define and execute our sell-in strategy across UK retailers - from first listings to national expansion
• Build Buyer Relationships: Act as HOLY's face to UK retail buyers, secure listings, and maintain strong relationships through data-driven account management
• Drive Commercial Excellence: Own forecast, pricing, promotion planning, and retail performance tracking for UK accounts
• Set Up & Scale Team: Hire and lead a UK retail sales team - starting with internal hires and/or agency support
• Collaborate Cross-Functionally: Partner with GTM, Trade Marketing, Supply Chain and Finance to ensure launch readiness, availability, and local execution

About You

• You've led UK retail sales in the FMCG space - ideally beverages, functional drinks or challenger brands
• You're a confident buyer-facing sales lead who thrives on turning meetings into listings and ideas into results
• You understand how UK retailers tick: what matters to buyers, what drives rotations, and what gets brands on shelves
• You combine strategic ownership with hands-on hustle - you can build a forecast and close a deal on the same day
• You're a natural collaborator, working well with creative, ops, and marketing peers to drive in-store success
• You're fluent in English and are based in the UK

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY's internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Competitive comp: Strong salary + equity package + additional benefits.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.