Head of Marketing (4009)

With over 60 years of history, Pizza Hut has become the world's largest pizza company, with 18,000+ stores across 100 countries. We're passionate about delivering extraordinary experiences to our beloved customers, keeping our team members happy, and collaborating with our franchisees.

Pizza Hut France is part of Pizza Hut's International Operating Markets (IOM), which also encompasses Pizza Hut UK, Ireland, Canada and Germany. As part of the IOM structure, the Pizza Hut France team has the advantage of global partners to help drive greater growth at scale. The IOM markets drive Pizza Hut's strategy, processes and measurements and operate the market directly with our franchise partners. There are currently 124 restaurants across France, but we are expanding our footprint exponentially as part of our five-year vision.

As part of the YUM! Brands family, which includes KFC, Taco Bell, and The Habit Burger Grill, Pizza Hut proudly stands alongside the largest restaurant group worldwide. Together, we strive for culinary excellence and unmatched dining experiences, whether in our restaurants or at home.

The Head of Marketing is a key leadership position responsible for setting and executing the marketing strategy for Pizza Hut France across all channels and formats, including Delivery, Dine-In, Aggregators, and Slice Bar. The role is accountable for building brand equity, driving commercial performance, and delivering locally relevant and creative marketing campaigns within a constrained budget environment. The role requires a hands-on, strategic marketer with strong business acumen and the ability to influence cross-functional teams and franchisees. Comfort operating in a matrixed, international business, while driving locally relevant execution, is critical. This role is pivotal to accelerating growth and market share for Pizza Hut in France.

Key Responsibilities:

• Strategic Leadership:Develop and lead the national marketing strategy aligned to brand positioning, commercial objectives, and customer insights. Create and manage a compelling country-level marketing calendar that balances short-term sales with long-term brand building.
• Brand & Campaign Execution:Lead the execution of high-impact national campaigns, ensuring flawless implementation across all touchpoints. Ensure consistent brand messaging and creative across digital, in-store, aggregator, and external partner channels. Localise global brand assets to meet French consumer expectations and market needs.
• Digital & Performance Marketing:Own social media strategy and execution, building a locally relevant and engaging digital presence. Drive performance marketing outcomes, optimising media mix, reach, and ROI across paid digital channels.
• Franchisee & Cross-functional Collaboration:Partner closely with franchisees to ensure alignment, buy-in, and activation of marketing campaigns. Work cross-functionally with Operations, Finance, and Supply Chain to ensure marketing supports business delivery. Support and help deliver the annual French Franchisee Convention (branding, content, event support).
• Team Leadership:Lead, develop, and coach a team of four marketing professionals. Build a high-performing, engaged team culture with a minimum of three in-office days per week to foster speed, collaboration, and innovation.

Required Qualifications:

• Proven marketing leadership experience in a consumer-facing environment (e.g., food, retail, hospitality, or QSR). A strong understanding of the French consumer landscape, QSR market dynamics, and cultural sensitivities is desired.
• Proven experience in integrating brand and performance marketing in omni-channel environments.
• Experience working with French creative and media agencies, and strong knowledge of the local marketing ecosystem.
• Strong commercial acumen - able to translate business goals into compelling marketing plans.
• Demonstrated ability to deliver results within budget-constrained environments.
• Expertise in digital and social media marketing, including hands-on campaign execution and performance analysis.
• Strong stakeholder and franchisee management experience.
• Excellent communication and organisational skills, with a highly processed and detail-oriented mindset.
• Fluent in French and proficient in verbal/written English.
• Willingness and ability to travel regularly to Pizza Hut locations in Paris and across France.

Preferred Qualifications:

• 8-12 years of marketing experience, ideally within consumer, food, retail, or QSR sectors.
• Minimum 3 years in a marketing leadership or people management role.
• Strong commercial mindset with a track record of driving business growth through brand and performance marketing.
• Deep understanding of the French consumer market and ability to deliver culturally relevant campaigns.
• Demonstrated success in multichannel environments, including delivery, in-store, aggregator, and digital platforms.
• Experience working with French creative/media agencies, influencers, and external partners.
• Fluent in French and highly proficient in English.
• Based in or willing to relocate to Paris, with regular travel across France.

Work Environment:This role is based at our Restaurant Support Centre in La Défense, Paris. Pizza Hut France champions a highly collaborative and entrepreneurial team culture, with a minimum of 3 days per week in the RSC, is required. Additionally, travel to Pizza Huts across Paris and France may be required from time to time. As Pizza Hut is a franchise business, you may also be required to attend franchisee offices, and other locations from time to time. There will be events throughout the year that will take place in Paris including (but not limited to) RSC days, Functional team meetings / 121s and supporting with market visits.

Forte de plus de 60 ans d'histoire, Pizza Hut est devenue la plus grande enseigne de pizzas au monde, avec plus de restaurants dans 100 pays. Nous sommes passionnés par l'idée d'offrir des expériences extraordinaires à nos clients, de veiller au bien-être de nos collaborateurs et de collaborer étroitement avec nos franchisés.

Pizza Hut France fait partie des International Operating Markets (IOM) de Pizza Hut, qui comprennent également le Royaume-Uni, l'Irlande, le Canada et l'Allemagne. En tant que marché IOM, Pizza Hut France bénéficie de l'expertise de partenaires mondiaux pour soutenir sa croissance à grande échelle. Les marchés IOM définissent et mettent en œuvre la stratégie, les processus et les indicateurs de performance de Pizza Hut, tout en gérant les opérations en collaboration avec nos franchisés.

Nous comptons aujourd'hui 124 restaurants en France et avons l'ambition d'accélérer notre expansion dans les années à venir, dans le cadre de notre plan stratégique à cinq ans.

Pizza Hut fait partie de YUM! Brands, le plus grand groupe de restauration au monde, aux côtés de KFC, Taco Bell et The Habit Burger Grill. Ensemble, nous poursuivons l'excellence culinaire et des expériences clients inégalées, en restaurant comme à domicile.

Le/la Responsable Marketing France est un poste de direction stratégique, en charge de la définition et de l'exécution de la stratégie marketing pour Pizza Hut France, sur l'ensemble des canaux et formats : Livraison, Dine-In, Agrégateurs et Slice Bar.

Ce poste est responsable de renforcer la notoriété de la marque, de stimuler la performance commerciale et de concevoir des campagnes marketing créatives et pertinentes localement, dans un contexte de budget contraint.

Il/elle devra être à la fois stratégique et opérationnel(le), doté(e) d'un solide sens des affaires et capable d'influencer transversalement les équipes internes comme les franchisés. La capacité à évoluer dans un environnement international matriciel, tout en pilotant une exécution locale efficace, est essentielle. Ce rôle est clé dans l'accélération de la croissance et du développement de la part de marché de Pizza Hut en France.

RESPONSABILITÉS PRINCIPALES:

Leadership Stratégique

• Élaborer et piloter la stratégie marketing nationale, en cohérence avec le positionnement de la marque, les objectifs commerciaux et les attentes des consommateurs
• Construire et gérer un calendrier marketing national équilibrant performance commerciale à court terme et construction de la marque à long terme

Déploiement des Campagnes & de la Marque

• Diriger l'exécution des campagnes nationales à fort impact, en assurant leur déploiement fluide sur tous les canaux
• Garantir la cohérence de la communication de la marque sur les supports digitaux, en restaurant, chez les agrégateurs et auprès de partenaires externes
• Adapter les campagnes globales aux spécificités du marché et du consommateur français

Marketing Digital & Performance

• Définir et mettre en œuvre la stratégie social media, en construisant une présence digitale engageante et adaptée au marché local
• Piloter les performances des campagnes digitales payantes, en optimisant la portée, les conversions et le retour sur investissement

Collaboration avec les Franchisés & Fonctions Transverses

• Collaborer étroitement avec les franchisés pour assurer l'adhésion et l'activation des campagnes marketing
• Travailler en transversal avec les équipes Opérations . click apply for full job details