Head of Marketing

We are seeking an experienced and strategic Head of Marketing to lead our marketing function and accelerate the next phase of business growth. This is a pivotal leadership role responsible for elevating our brand, increasing market visibility, and delivering a strong pipeline of high-quality Marketing Qualified Leads (MQLs) that convert into Sales Qualified Leads (SQLs).

You will own the full marketing agenda - from brand and thought leadership to demand generation and performance marketing - working closely with senior leadership and Sales to drive measurable commercial impact.

The role is primarily remote; however, occasional travel to our offices and attendance at meetings will be required.

Key Responsibilities

• Elevate our brand presence and impact that differentiates us in the market, building presence among key audiences.
• Lead brand awareness campaigns to elevate presence in key markets and segments to targeted audiences.
• Build relationships with influencers, industry bodies, analysts, and media to amplify our position.
• Create and own an award-winning strategy: prioritise relevant industry awards and manage end-to-end submissions.
• Develop a PR and thought-leadership engine: media placements, speaking opportunities, expert commentary, and industry reports.
• Position company executives as visible industry thought leaders.
• Build and optimise a demand-generation strategy to drive high-quality inbound and outbound leads.
• Own the MQL pipeline target and collaborate with Sales on lead qualification, scoring, and conversion to SQL's.
• Implement and optimise multi-channel campaigns (content, paid media, SEO, email, ABM, social).
• Drive continuous conversion improvements across the funnel (web, landing pages, nurture flows).
• Establish data-driven reporting and forecasting, ensuring marketing performance is measurable and transparent.
• Build dashboards and metrics to track brand visibility, MQL volume, MQL to SQL conversion, and overall campaign ROI.

About You

Essential Experience

• 7-10+ years in B2B marketing with recent experience in a senior leadership marketing role.
• Proven success in building brand visibility and differentiation in a competitive market.
• Demonstrable experience increasing MQLs, managing demand-gen programmes, and owning pipeline targets.
• Experience managing PR, awards submissions, and thought-leadership initiatives.
• Data-driven mindset with excellent knowledge of analytics.

Desired Experience

• Experience in an SME or scaling environment.
• Experience with integrated marketing models across digital, field, and partner channels.
• ABM experience for targeting strategic accounts.

Why join is?

• Competitive salary dependent on experience
• Healthcare and pension benefits
• Opportunity to shape and lead the marketing strategy during an exciting growth phase
• High level of ownership, influence, and visibility at senior leadership level