Head of Marketing

This is a high-impact role for a strategic leader who thrives on variety and can manage multiple projects within a fast-paced commercial environment.

Role

The Head of Marketing will play a key role in driving and developing the Marketing function and strengthening Sepura's presence in the market. You will:

• Drive the company strategy, vision and values internally and externally
• Develop and implement strategic multi-channel marketing plans and brand strategy to align with business growth objectives
• Deliver a mix of strategic vision and day-to-day execution
• Drive the planning and promotion of sales activity based on market analysis, product solutions portfolio and customer research
• Manage the internal and external communications strategy including media monitoring, and analysis. This includes the planning and execution of public and analyst relations strategies.
• Create compelling messaging that both elevates and creates greater awareness of the brand to customers and the wider market.
• Ensure the effectiveness of social media, content and digital marketing campaigns, both locally and internationally.
• Manage and develop cost effective relationships with external agencies and media partners.
• Ensure high-quality communications both internally and externally
• Become knowledgeable on Sepura's product portfolio to maximise the impact of marketing activities
• Develop and lead demand generation campaigns from thought leadership to market qualified leads that are progressed by the sales organisation.

Public Relations and Brand

• Strategic management of Sepura's image and reputation, building sustainable relationships with external stakeholders (Press, Government Affairs)
• Ensure our website, news stories, videos and content are engaging and technically correct
• Ensure the Sepura brand is strong, consistent and up to date across all marketing collateral
• Collaborate with cross-functional teams regarding brand messaging
• Deliver presentations, press releases and thought leadership at trade events

Budget

• Manage within the marketing budget and ensure effective allocation of resources and maximise company return on investment for all activities

Reporting

• Plan, monitor and report on marketing activities and events, ensuring ROI
• Establish and track marketing KPI's and reporting on progress
• Analyse and report on market trends and competitor activity

Team management

• Lead and manage the marketing team, providing coaching, support, and development opportunities.
• Foster a culture of innovation, collaboration, and accountability
• Act as a positive role model - an ambassador for the Company's reputation and excellence

This job involves some travel so the successful applicant will ideally have a full, clean driving licence, own car, and valid passport. There will also be some occasional international travel so a passport will be required.

What you need to succeed Qualifications

• Degree qualified
• A recognised marketing qualification

Experience and Skills

• Proven experience & track record of success in a strategic B2B & B2G marketing role, ideally within a technology-based industry
• Skilled in messaging and creating compelling value propositions.
• Experienced in leveraging public relations to drive brand awareness and thought leadership.
• A strong presenter who can be an advocate for the Sepura brand at public events.
• Previous experience of working within a wireless or critical services industry is preferred
• Strong analytical mindset with experience using data-driven decision-making to optimise marketing campaigns, track ROI, and refine go-to-market strategies
• Creative thinking and excellent stakeholder management skills to engage, influence, and manage relationships with senior stakeholders, ensuring alignment and buy-in
• Experience of developing and maintaining effective CRM systems
• In depth knowledge of analytics, general marketing metrics and reporting
• Ability to moderate and compromise between conflicting demands
• An understanding of search engine optimisation
• Excellent written and verbal communications skills along with excellent presentation skills
• Exceptional organisational skills and the ability to manage multiple projects simultaneously.
• Strong IT skills including Word, Excel, PowerPoint and InDesign, image editing and video production
• The ability to work independently while collaborating with multiple senior stakeholders
• Up-to-date with the latest trends, tools, and best practices in digital marketing and social media, ensuring strategies are innovative and effective
• Budgetary and financial experience
• Strong leadership and cross-functional collaboration skills
• Team management experience with the ability to foster a culture on continuous improvement and innovation