Head of Individual Giving

Are you a passionate senior fundraiser leader with a flair for inspiring individual supporters? Do you thrive on delivering creative campaigns that drive meaningful engagement and long-term income?

We're delighted to be partnering with a well-established faith-based charity to find a dynamic Head of Individual Giving to lead and grow their vital supporter programmes.

Location: West Midlands based, with up to 40% remote working (hybrid)
Salary: £45-50k with generous benefits including 36 days holiday, life insurance, healthcare, pension, free parking, and more
Contract: Permanent, full-time (36.25 hours per week, Monday to Friday)

About the charity:

Our client is a mission-driven organisation committed to transforming lives and communities. Through a range of innovative services, they bring hope, support, and practical help to thousands every year. This is a fantastic opportunity to join a vibrant team working towards a life-changing vision rooted in Christian faith.

Your Role:

As Head of Individual Giving, you'll spearhead the charity's individual giving strategy, leading a successful multi-channel programme that engages and inspires thousands of supporters. You'll oversee an established direct mail programme generating around £8 million annually, while driving innovation across digital and broadcast appeals to diversify income and deepen relationships.

Reporting into a supportive Communications Director, you'll manage a talented team of fundraising and data specialists. You'll lead from the front, championing creativity, and ensuring campaigns are impactful, on-brand, and resonate with the charity's mission.

Key responsibilities include:

• Shape and deliver a dynamic individual giving strategy aligned with the charity's vision and goals
• Lead planning and execution of engaging campaigns across direct mail, digital, and broadcast channels
• Manage and grow a successful direct mail programme, optimising messaging, segmentation, and donor journeys
• Explore and test new ideas to acquire, retain, and reactivate individual supporters
• Build strong relationships with internal and external partners, including suppliers, to maximise campaign success
• Provide inspiring leadership, mentoring your team and fostering a culture of innovation and collaboration
• Monitor performance against KPIs, analysing results to inform future strategies and reporting to senior leadership
• Act as an ambassador for the charity's mission, engaging supporters with stories of real impact

About you:

We'd love to speak with experienced senior fundraising leaders who can demonstrate:

• ? Proven track record in senior-level individual giving, direct marketing, or fundraising roles
• ? Hands-on experience managing successful multi-channel campaigns, especially direct mail
• ? Strong leadership and team management skills, with a collaborative, empowering approach
• ? Excellent communication skills, with a talent for creating compelling, donor-centred content
• ? Strategic and creative thinking, with an eye for new opportunities
• ? Strong numeracy and analytical abilities, comfortable using data to drive decisions

A committed Christian who shares and can actively support the charity's Christian values, ethos, and mission (this is an occupational requirement in accordance with Schedule 9, Part 1 of the Equality Act 2010)

If you're an inspiring individual giving specialist and a committed Christian who wants to play a key role in transforming lives, we'd love to hear from you.

This is being advertised on a rolling basis, please get in touch for a confidential chat or send your CV today to Priya.

We're moving quickly with this opportunity!

Interview dates to be confirmed.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.