Head of Income Generation & Marketing

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background.

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen.

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role:

The Head of Income Generation & Marketing is a key member of Muslim Aid s Leadership Team, responsible for executing the organisation s fundraising and marketing strategy and overseeing all marketing and communications activities across the organisation. The post holder will lead the delivery of income generation plans, providing strategic direction and hands-on operational support to their direct reports to maximise income across all sub-department income streams. They will be accountable for growing and sustaining revenue from a diverse portfolio of supporters across the UK, ensuring income targets are met or exceeded.

The role includes mentoring and leading Management, supporting them to implement effective fundraising activity, achieve ambitious income and renewal targets year on year, and deliver high-quality stewardship experiences for supporters.

About the Role:

1. Design and deliver MA s cross organisational fundraising and marketing strategy with a focus on sustainable and reliable unrestricted income generation. This will include key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income
2. Increase and diversify existing and new revenue streams specifically digital, CSR and private philanthropy.
3. Drive delivery against income targets by setting clear, ambitious, and achievable operational targets for each income stream, ensuring teams are supported to meet objectives aligned with Muslim Aid s vision, mission, and strategic goals.
4. Provide effective marketing leadership for the organisation in collaboration with key stakeholders and drive forward transformational integrated marketing activities and campaigns.
5. Provide inspiring and motivating values-driven leadership to the team that enables them to deliver their goals and achieve their potential.
6. Build on the areas of High Net Worth and CSR in regards to income generated from corporate, major donor and trusts so that these areas become part of our sustainable fundraising foundation.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Experience across diverse fields of fundraising including individual, major and corporate funding and understanding of key fundraising markets.
2. Ability to develop and expand digital fundraising.
3. Ability to contribute to overall leadership and development of Organisation and bring MA s fundraising, marketing communication and programme work closer together.
4. Excellent communication, presentation and interpersonal skills with the ability to influence and promote the charity to various stakeholders.

Why you should apply:

Join Muslim Aid as our Head of Income Generation & Marketing and take a leading role in driving our fundraising and marketing strategy. As a key member of the Leadership Team, you ll oversee income generation across multiple streams, lead high-performing teams and grow sustainable income from a diverse supporter base across the UK. If you re passionate about strategic leadership, impactful fundraising and delivering meaningful supporter experiences that enable life-changing humanitarian work, apply now to make a real impact at scale.

Benefits you will enjoy working for us:

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments
• 2 hours lunch break on Fridays
• Time off in Lieu (TOIL)
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV and a portfolio of your work.