Head of FMCG packaging design M/F

Head of FMCG Packaging Design (M/F) - London About the Role

Our client, a creative agency specialising in brand identity and packaging design, is looking for a Head of Packaging Design to lead the creative direction of packaging projects for leading FMCG brands.

You will be responsible for shaping the agency's creative approach, mentoring a team of designers and delivering impactful packaging solutions that combine consumer insight, brand strategy and commercial objectives.

Key Responsibilities

• Define and lead the creative packaging strategy for FMCG brands across multiple categories.
• Manage, inspire and develop a team of packaging designers.
• Oversee packaging concepts from initial brief through to final artwork and production.
• Translate consumer insights and brand challenges into strong creative solutions.
• Present and defend creative recommendations with clients and stakeholders.
• Ensure brand consistency and relevance across different markets and consumer audiences.
• Collaborate with strategy, account management, production and marketing teams.
• Monitor market trends, consumer behaviours and packaging innovations.
• Ensure designs meet technical, manufacturing, budget and sustainability requirements.

About You

• Degree in Graphic Design, Packaging Design, Art Direction or a related field.
• Proven experience in packaging design, ideally gained within a branding or creative agency environment.
• Strong portfolio showcasing successful packaging identities and commercially impactful design solutions.
• Experience managing or mentoring creative teams.
• Strong understanding of branding, consumer behaviour and market-driven design.
• Good knowledge of packaging production processes, materials and technical constraints.
• Strategic thinker with strong creative leadership and excellent communication skills.

Why Join?

• Join a leading creative agency working with high-profile consumer brands.
• Lead diverse packaging projects with strong commercial and creative impact.
• Inspire and develop a talented creative team.
• Work at the intersection of creativity, innovation and brand strategy.