Head of FanReach (Programmatic Lead) Better Collective

Better Collective is a leading iGaming media group that improves the sports betting and gaming experience worldwide. The company develops innovative technologies, trusted platforms, and data-driven products to create transparent environments for users and high-value opportunities for advertisers.

Role Overview

The Head of FanReach will drive the growth of Better Collective's programmatic business and lead the commercial expansion of FanReach, which combines:

• FanReach Audiences: First-party sports fan data segments available across DSPs and resellers.
• FanReach Agency: An internal agency helping sports and betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and dynamic creative.

Key Responsibilities

Programmatic Media

• Develop and execute programmatic strategies to drive advertiser performance.
• Manage campaign setup, optimization, and reporting across DSPs (TTD, DV360, Yahoo, etc.).
• Translate client objectives into trading goals and deliver ROI analysis.
• Troubleshoot delivery issues and ensure smooth execution.

FanReach Audiences

• Define and package audiences using Better Collective's first-party publisher data.
• Build taxonomy of off-the-shelf and custom segments.
• Set pricing strategies and optimize yield across resellers (LiveRamp, Experian, clean rooms).
• Support sales teams with enablement materials (decks, case studies, pricing).

FanReach Agency

• Lead agency operations including media planning, trafficking, and client reporting.
• Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.
• Manage client servicing: onboarding, campaign reviews, and performance calls.
• Partner with sales to design proposals and present FanReach solutions.

Candidate Requirements

• 8+ years of programmatic/media experience, ideally agency-side or publisher trading desks.
• Hands-on DSP expertise and strong knowledge of measurement and attribution.
• Proven ability to monetize first-party data and manage reseller partnerships.
• Experience with agency operations, client leadership, and campaign execution.
• Strategic thinker with commercial acumen and product packaging skills.
• Excellent communication skills, confident in presenting to C-level stakeholders.
• Familiarity with iGaming, sports, or entertainment sectors is a plus.

Employment Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Management and Media
• Industries: Technology, Information, and Media
• Start date: As soon as possible