Head of Events

Lead the UK events strategy end-to-end, owning performance, targets and delivery!

I'm supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!

The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.

This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You'll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition - with webinars as the primary channel.

This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.

Day to Day / Responsibilities

• Full ownership of the events and seminars programme, with responsibility for revenue and performance targets
• Leading a webinar-led events strategy designed to generate and convert sales opportunities
• Planning and mapping future events while continuously improving current programmes
• Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance
• Detailed post-event analysis covering delegate quality, engagement and commercial outcomes
• Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion
• Managing workflow, priorities and development of a small events team
• Producing regular performance updates and insights for senior stakeholders
• Overseeing event-related marketing copy and communications
• Identifying opportunities to introduce new formats, approaches and improvements

What I'm Looking For

• Proven experience delivering commercially successful events or webinars focused on new business growth
• Strong understanding of sales cycles, lead generation and follow-up processes
• Highly commercial mindset with a clear focus on ROI and revenue impact
• Confident people leader able to motivate, coach and drive accountability
• Strong analytical skills and confidence presenting performance data to senior stakeholders
• Comfortable working in a fast-paced, performance-led environment
• Experience using CRM systems and performance data

If you think in conversion rates, sales follow up and revenue impact - not just registrations - you'll feel right at home here!

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Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy.