Head of Event Sales - The Conduit

Home Jobs Head of Event Sales - The Conduit

The Conduit serves as a home for people passionate about achieving positive social, environmental and economic change. Our community shares our belief that world's most pressing problems are better understood as opportunities waiting for entrepreneurial solutions. The Conduit's mission is to convene a collaborative community that scales and accelerates solutions to the world's greatest challenges and provide its community with a physical home, with industry leading sustainable and ethical hospitality, where creativity and innovation can flourish. Our members are from all over the world, from all sectors and industries and are representative of the world we live in.

Role Summary

The Head of Event Sales is responsible for leading the event sales team and driving revenue growth through effective sales strategies and relationship-building. This role involves managing client relationships, developing sales plans, and working closely with the operations and planning teams to ensure seamless event execution. The ideal candidate will have extensive experience in sales within the events or hospitality industry, strong leadership skills, and a results-driven approach.

Key Responsibilities

• Sales Strategy and Business Development
• Ownership of the Sales Events P&L and hitting the budget target
• Develop and implement strategic sales plans to maximise revenue and market share in the events sector and close gaps that appear across the year.
• Identify new business opportunities, client segments, and market trends to stay ahead of competitors and attract new clients.
• Set sales targets and KPIs for the event sales team, monitoring progress and adjusting strategies as necessary to achieve revenue goals.

Team Leadership and Performance Management:

• Lead, mentor, and motivate the event sales team, providing direction, training, and support to achieve high performance.
• Conduct regular team meetings and one-on-one sessions to review performance, provide feedback, and set individual goals.
• Foster a positive, collaborative, and goal-oriented team culture, encouraging continuous improvement and professional growth.

Client Relationship Management:

• Build and maintain strong relationships with key clients, understanding their needs and providing customised event solutions.
• Act as a senior point of contact for major clients, handling complex enquiries and resolving any issues to ensure satisfaction.
• Conduct client meetings, presentations, and site visits to showcase the venue's capabilities and secure bookings.
• Work closely with the operations, planning, programming, Membership, Partnership and marketing to ensure all event sales align with operational capacities and brand standards.
• Communicate client requirements and event details to relevant departments, ensuring seamless coordination and execution.
• Collaborate with marketing to develop promotional materials, campaigns, and strategies to support event sales initiatives.

Financial Management and Reporting:

• Develop and manage the event sales budget, tracking expenses and revenue to ensure profitability.
• Prepare regular sales reports and forecasts for SLT, analysing performance and identifying areas for growth.
• Monitor competitors and market trends, adjusting sales strategies to remain competitive and meet revenue targets.

Contract Negotiation and Proposal Development:

• Oversee the preparation of event proposals, presentations, and contracts, ensuring alignment with client requirements and company policies.
• Set up and manager new event agency commission structure for new business as required
• Negotiate contracts with clients, securing favourable terms while maximising revenue.
• Ensure all contracts are accurate, legally compliant, and aligned with the company's standards and guidelines.

Qualifications & Requirements

• Bachelor's degree in Sales, Business Administration, Hospitality Management, or a related field.
• 7+ years of experience in event sales, with a proven track record of achieving sales targets and managing high-profile client accounts.
• Strong leadership and team management skills, with experience in mentoring and developing sales talent.
• Excellent negotiation and relationship-building abilities, with a client-focused approach.
• Strategic thinker with strong analytical skills and a results-oriented mindset.
• Proficiency in CRM software, event management systems, and Microsoft Office Suite.
• Knowledge of the events and hospitality industry, including current trends, competitor landscape, and market opportunities.
• Flexibility to work evenings, weekends, and travel as required for client meetings and events.

Deadline: Thursday, August 21, 2025 - 0:00

Unique Venues of London
Henwood House
Henwood
Ashford
TN24 8DH