Head of Ecommerce

The Role

This is an exciting leadership opportunity to own and drive the end-to-end ecommerce strategy across the UK and international markets. With full P&L responsibility, you'll be accountable for performance across digital storefronts, developing both short- and long-term growth plans that increase traffic, conversion, AOV and lifetime value. You'll work closely with the Head of Marketing to align digital growth with brand positioning, while leading and developing a passionate ecommerce team. Your mission is to create an exceptional online experience that defines a long-term customer journey and delivers profitable results.

Key responsibilities

• Full ownership of DTC ecommerce P&L, budget setting, forecasting and delivery


• Drive performance across all ecommerce KPIs: traffic, conversion, AOV, returns, and profitability


• Lead the planning and execution of the global trade and promotional calendar


• Optimise UX and site functionality in partnership with our web development and SAP agencies


• Develop our CRM, customer segmentation, and email marketing strategy


• Oversee SEO, copywriting, and on-site content performance


• Ensure an exceptional end-to-end customer experience, from browsing to delivery


• Manage third-party agency and partner relationships, including logistics and affiliates


• Collaborate cross-functionally to align ecommerce with brand, marketing, supply chain, and NPD


• Contribute to overall business strategy with insights from digital performance


• Uphold data privacy, site compliance, and security standards including GDPR and PCI

How You'll Dazzle Us

We're looking for an energetic, data-driven leader with a deep understanding of ecommerce and digital trading. You'll need a strong track record of delivering results in a DTC environment, ideally within beauty, fashion, or lifestyle. You thrive in fast-paced, high-growth settings and are hands-on, strategic, and always looking for the next opportunity to innovate.

You will:

• Bring previous experience of ecommerce leadership, preferably within DTC


• Have proven success owning ecommerce P&Ls and driving commercial performance


• Know how to interpret data and use it to make impactful decisions


• Understand the nuances of different global markets and how to localise effectively


• Lead with warmth, confidence, and collaboration, inspiring those around you


• Have experience with web platforms, CRM tools, and digital analytics


• Are passionate about building customer-centric journeys and driving brand loyalty

What's Next?

Apply now using the form below.