Head of Digital PR

Leadership & Team Development

• Set clear performance expectations, conduct reviews and address performance gaps constructively
• Ensure role clarity between Client Services and Service teams for smooth collaboration
• Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
• Maintain and ensure correct use of departmental templates and documentation
• Support resource planning, scheduling and capacity allocation
• Manage profitability, costs and resource efficiency
• Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth

Performance & Strategy

• Audit and optimise live campaigns to improve coverage quality and results
• Stay ahead of industry trends to deliver innovative and newsworthy campaigns
• Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
• Collaborate across departments for unified growth and reporting

New Business & Client Growth

• Support new business through audits, strategies, pitch materials and attending meetings
• Assist Client Services with renewals and upsells
• Ensure DPR strategies align with best practices and agency standards

Client Relationships & Reporting

• Build and maintain relationships with key accounts and ensure strong client engagement across the team
• Oversee reporting to clearly communicate KPIs and results
• Monitor service levels to avoid over or under servicing and address risks with the Operations Director
• Support strategies for at-risk or under-review clients

Learning & Development

• Stay current with DPR tools, trends and techniques
• Test and integrate new platforms, tools and AI to improve efficiency and performance
• Ensure the team meets personal and departmental goals

Short-Term Hands-On Delivery

• Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
• Conduct proactive outreach to media, influencers and journalists
• Write compelling press releases and content
• Respond to real-time news and trends for quick-win opportunities
• Track campaign performance, providing actionable insights and integrated reporting

• 5+ years' experience managing DPR campaigns and strategies
• Proven record of leading and growing DPR teams
• Experience managing large, multi-industry client accounts
• Strong understanding of SEO, content and DPR strategy
• Proficient in DPR tools and software
• Excellent communication, feedback and conflict-resolution skills
• Demonstrates company values in all interactions