Head of Digital Marketing

Head of Digital Marketing - £75K-£85K + Great Benefits - Hybrid (London/Durham) - Retail/Beauty

PLEASE ONLY APPLY IF YOU HAVE RELEVANT INDUSTRY EXPERIENCE AS THIS IS CRUCIAL FOR THE POSITION!

I have partnered with a leading retail/beauty business that are one of the best on the market and are growing rapidly with long-term growth plans to be unmatched in the market. This is a brand-new opportunity within the Marketing team so gives you full ownership of the digital strategy to drive the D2C E-commerce growth.

This is an employee first business with career growth being extremely important, in a collaborative and ambitious team! The goals of the business are truly inspiring and they care about what they do, the business, the team, and the customers.

Key Responsibilities

Take full ownership of the digital marketing strategy from social ads, influencer, paid search, SEO etc

Execute creative paid media campaigns (Google ads, Meta, TikTok)

Optimise all customer acquisition channels to retarget strategies - acquisition and retention

Drive high quality traffic through the D2C website - creative and analytical

Develop the SEO strategy for brand visibility and create compelling content

Skills & Experience

Strong analytical mindset when using a variety of marketing channels for optimised performance growth (GA4)

Previous experience within a D2C retail business preferably within the beauty or hair market (very advantageous)

7+ years' experience of hands-on digital marketing experience

Excellent communication skills to be able to work independently and within a team (will be managed a team of minimum 1)

Creative but data-driven approach

Successful track record of increasing performance across paid and organic channels

*Rates depend on experience and client requirements