Head of Digital Growth

• Lead the multi year Digital modernisation programmes that move today's experiences, platforms and services to that future state, from discovery through to benefit realisation.


• Own the commercial case for modernisation - sizing, sequencing, investment trade offs, payback and benefit realisation across the programme portfolio and steward governance approval.


• Define and embed a test-and-learn operating model (discovery - alpha - beta - live), running enduring cross-functional squads that ship continuously and learn from data.


• Co-shape the next era digital operating model for AX, CX & Digital - service architecture, sourcing model, ways of working, tooling and data - jointly with the Lead Product Owners, Experience Design and Technology leads.


• Partner with the Product Owners so that new propositions adopt the modernised operating model, and the existing Digital estate is fit for purpose - preserving each LPO's ownership of their roadmaps, backlogs and outcomes.


• Represent the pillar in senior IL&P governance, planning and ExCo facing forums; act as a credible voice for the future state operating model and the case for change.


• Lead, coach and develop multi-disciplinary teams; build capability in experimentation, conversion optimisation and digital analytics.

Requirements

• Extensive senior leadership experience in Digital growth, proposition or product roles within financial services or another regulated, customer- and intermediary-led market.


• Proven track record of delivering measurable commercial growth (acquisition, conversion, retention, LTV) through digital channels at scale.


• Deep experience leading omni-channel adviser and/or customer journeys in a B2B2C model.


• Demonstrable success operating within a regulated environment with Consumer Duty (or equivalent) embedded across decision-making.


• Strong commercial and analytical skills - fluent with business case shaping, KPI definition, digital analytics and experimentation frameworks.


• Agile delivery expertise; experience running enduring cross-functional squads end-to-end (discovery to live).


• Excellent stakeholder management and senior communication skills - credible at ExCo / SLT level and engaging across Distribution, Technology, Marketing and Operations.


• Proven people leadership - building, coaching and scaling multi-disciplinary teams.

Core Competencies

Demonstrates extensive leadership in driving digital modernization initiatives within regulated environments, focusing on commercial growth, stakeholder engagement, and the development of multi-disciplinary teams. Proficient in digital analytics, agile delivery, and shaping business cases to support strategic decision-making.

Highest-signal resume keywords

• Digital Growth Leadership


• Commercial Case Development


• Agile Delivery Expertise


• Stakeholder Management


• People Leadership

ATS Optimization Keywords
Hard Skills

• Digital Analytics


• Business Case Shaping


• KPI Definition


• Experimentation Frameworks


• Omni-Channel Customer Journeys


• Conversion Optimization


• Regulatory Compliance


• Cross-Functional Team Leadership


• Digital Modernization


• B2B2C Model Experience

Soft Skills

• Senior Communication Skills


• Coaching and Development


• Stakeholder Engagement

Industry Keywords

• Financial Services


• Consumer Duty


• Digital Channels


• Customer Experience


• Intermediary-Led Market