Head of Digital and Ecom - Furniture Manufacturing E-commerce High Wycombe

Our client is a well-established and design-led company in the premium workspace solutions sector, looking for a Head of Digital & eCommerce to lead its digital transformation and online growth. With a strong reputation for quality and innovation, and an expansive showroom showcasing leading global brands, this business aims to elevate its digital presence.

This is a strategic and hands-on leadership role, responsible for owning the digital agenda across eCommerce, performance marketing, customer experience, and lifecycle management. You'll play a key part in shaping the company's digital future, using data-driven insights to deliver growth, while mentoring a small but capable team.

• Own and manage the eCommerce P&L to meet revenue and profit targets
• Lead the development and implementation of a comprehensive digital growth strategy
• Drive pricing and promotional initiatives to increase sales and margins
• Conduct competitor and market analysis to inform strategic decisions
• Lead conversion rate optimisation (CRO), including A/B testing and UX/UI enhancements
• Oversee digital channels including SEO, PPC, email, social, and affiliates
• Manage and optimise digital marketing budgets to maximise ROI
• Implement lifecycle and retention marketing strategies to boost CLTV
• Lead CRM strategy and segmentation to enhance customer targeting
• Collaborate with internal teams to ensure compelling, accurate product listings and site content
• Ensure the eCommerce platform is scalable, secure, and high-performing
• Manage agency relationships and external partners for delivery excellence
• Stay ahead of digital trends, identifying new tools and channels to support growth

• You have proven experience leading digital and eCommerce growth in a product-led business
• Hands-on expertise with eCommerce platforms (e.g., Shopify, Magento)
• Strong understanding of performance marketing, CRM, and analytics tools
• Confident managing budgets, targets, and a cross-functional team
• Data-driven and results-oriented with a focus on customer experience
• Knowledge of B2B and high-value DTC markets, especially within furniture or interiors, is desirable
• Experience with platforms such as Craft CMS, Moz, Ruler Analytics, and Onepage CRM
• You are an innovative thinker who embraces new technology and digital trends

Logistics: High Wycombe, UK (On-site)

• 25 days annual leave (plus 3-day Christmas shutdown), increasing with tenure
• Opportunity to shape and grow the digital team
• Annual company bonus
• Workplace pension
• Onsite parking
• Access to industry-specific training and development