Head of Design (f/m/d) - E-Commerce & Digital Product (D2C)

Your mission at Plantura

Define and scale the next generation of Plantura's customer experience. We're building Europe's most personalized gardening ecosystem and now we're looking for the strategic leader who will define and scale the next generation of Plantura's customer experience.

Your mission: Bring our value "We Create Effortless Mastery" to life across app, shop, and physical products. As a hands on leader, you'll connect design, technology, and profitable growth - and build our design function into an unbeatable competitive advantage.

This is your role: You'll take on people and strategic responsibility for our lean, high performing design team and work directly with executive leadership. Your success shows in measurable results: better conversion rates, higher customer satisfaction and retention, and a growing team of top talent. As guardian of our brand, you'll ensure design excellence across all touchpoints - from app to shop to product. You'll lead design as a strategic growth driver, not a service function. As part of the leadership team, you'll navigate strategic ambiguity in new categories and early product phases, building structures where none exist yet.

• You define the UX/UI vision for our growth: Overarching vision and design strategy for app, shop, and magazine - with the research and design system frameworks that enable scaling.
• You build a world class team: Full people responsibility, active development of our top talent, and the certainty that design excellence comes from people.
• You protect and strengthen our brand: As Brand Custodian, you implement our values conceptually and ensure brand integrity and digital impact across the entire customer journey - from first awareness to post purchase.
• You drive the end to end design process: You work in close partnership with Product Management and Engineering to translate complex problems into intuitive, elegant solutions. You establish an agile design process (from prototyping through usability tests to final UI design) that leads to faster time to market and higher product quality.
• You make design profitable: You direct the development of channel optimised creatives (statics & videos) in close collaboration with Marketing that measurably contribute to ROAS and CAC goals. You establish a scalable creative testing process that continuously translates learnings into better performance.
• You make design deliverable: From idea to print ready files, you ensure new Plantura products launch on time and error free.

What you bring

A clear profile for leadership and strategic execution

• Leadership experience: Proven success in leading design teams in D2C or e commerce environments (ideally 8+ years professional experience, including 3+ years in leadership roles).
• Strategic competence: Deep expertise in developing and implementing UX and design strategies (UX Vision, Design Systems, Research Frameworks) and driving initiatives with P&L impact (e.g., CRO, retention).
• Pragmatism & business focus: You work proactively, solution oriented, and understand that design is a commercial lever. You translate design goals into measurable business KPIs and continuously optimise for conversion, retention, and CAC.
• Data driven customer centricity: Through continuous user research (qualitative & quantitative), you generate customer insights that inform design decisions and validate hypotheses.
• Hands on mindset: You're a strategic leader who isn't too proud to build the prototype yourself or jump into a sprint when time to market matters.
• Technology affinity: You understand technical constraints (API limits, performance, mobile first) when building integrated digital products (app, e commerce shop, AI powered guidance) and can translate design visions into feasible features.
• Languages: Fluent German and English are essential for communication with partners and our international team.

Why Plantura?

The challenge of reimagining the design system.

• True ownership: You take full responsibility for design as a strategic lever of the company. Your results directly impact our profitability and growth trajectory.
• Talent development: You work with talented people. Your success is their growth.
• Strategic altitude: With a direct reporting line to the Co CEO, you're part of the leadership team and manage ambiguity at C level.
• Values driven design: You ensure consistency of our brand values across all channels.
• Meaningful benefits: We believe each person needs different support to develop personally and professionally. Whether fitness, wellness, specific skills training, or leadership coaching - we respond to your needs. Additionally, you can work remotely within the EU for up to 6 weeks per year.
• Sustainability: We make conscious decisions about our products and packaging and continuously seek more sustainable and responsible ways to meet our standards.
• Our work model: We believe in the power of direct collaboration and typically work together in our office at Königsplatz in Munich 2 3 days per week to develop ideas and align. Your dog is welcome. The rest of the time, you have the flexibility to work remotely.

Plantura is committed to equal opportunity, diversity and inclusion. We appreciate applications that contribute to Plantura's diversity.

Questions about the job

Are you interested in this position and want to know more? Feel free to send an email to Hannah: .