Head of Customer Activation

The Role

We're looking for a Head of Marketing Activation to lead how NEOM Wellbeing shows upacross; Retail partners (online and offline), PR and Advocacy and in real-life customer experiences.

This role leads NEOM's end-to-end Go-To-Market strategy, bringing together retail marketing, PR/Advocacy, experiential, and TTM campaign activation, under one cohesive vision. You'll work with the Commercial, Brand and Content teams, to turn brand and commercial ambition into standout launches, spiky brand moments and beautifully executed omni-channel campaigns that build equity and drive conversion in the Omni-channel business.

You'll lead how our brand marketing comes to life across NEOM Wellbeing Hubs, Wholesale and Etail partners, Amazon, QVC and travel retail - ensuring every consumer touchpoint feels premium, consistent, and disruptive in the NEOM way.

This is a pivotal leadership role for someone who thrives at the intersection of brand storytelling, retail execution, and campaign take-to-market. A commercial but customer obsessed marketeer, who loves turning big ideas into flawless in-market delivery. Sounds like you, apply below.

Why NEOM Wellbeing?

At NEOM Wellbeing, we're more than just a company, we're a movement. Our mission: We Supercharge Wellbeing
With 100% Natural Fragrances at our heart. Empowering our People, Nurturing our Communities & Respecting our Planet. If you want to work for an award-winning, B Corp certified business, that is leading the way in Wellbeing look no further.

We couldn't be NEOM Wellbeing if we didn't look after the wellbeing of our own staff. With extra Wellbeing days, time off to volunteer, time off on your birthday, along with enhanced healthcare coverage, sick leave and competitive maternity entitlement, we've got you covered. Not to mention the NEOM goodies with a monthly product allowance and staff discount!

We are on the hunt for someone who lives our Values, is A Good Egg, someone that will Challenge The Status Quo and understands that a positive Attitude Is Everything! If this sounds like you apply below!

What You Will Do

• Lead NEOM's Go-To-Market strategy across all channels including retail, wholesale, Amazon, QVC, and Travel Retail.
• Translate brand and commercial goals into unified, cross-channel marketing plans and launch toolkits.
• Oversee campaign delivery, ensuring timely, cohesive execution across digital, PR, retail and experiential touchpoints.
• Manage marketing performance and investment across third-party and owned retail channels.
• Activate PR, influencer and advocacy plans to drive earned media and brand buzz.
• Monitor KPIs and optimise campaigns using insights and partner data.
• Identify and deliver strategic brand partnerships that amplify NEOM's wellness mission.
• Lead and develop the Marketing Activation team, fostering collaboration and excellence across all customer touchpoints.

Qualifications

• 10+ years' experience in marketing, with deep expertise in Go-To-Market activation and campaign execution.
• Proven track record leading omni-channel marketing across retail partners (physical + digital).
• Experience owning or leading retail / channel marketing for premium consumer brands, working closely with Education, Commercial and wider marketing team stakeholders.
• Strong understanding of PR, advocacy and earned media, with experience working closely with (or managing) PR and Influencer functions to drive KPIs such as Reach, EMV and brand buzz.
• Demonstrated ability to lead and develop high-performing teams, collaborating with senior stakeholders across Brand, Commercial and Creative.
• Commercially minded, with the ability to bridge brand storytelling and trading objectives to deliver measurable impact.
• Experience in beauty, wellness, lifestyle or premium consumer brands is desirable.
• Experience working with large retail partners, marketplaces (e.g. Amazon) or TV shopping is desirable but not required.

Benefits

• TIME TO CHILL - 25 days holiday plus bank holidays
• BIRTHDAY TREAT - Extra Day off on your birthday
• WELLBEING DAYS - take some time to recharge and reset
• NEOM GOODIES - a free NEOM product each month plus staff discount for you to enjoy
• HEALTH CARE - Cash back plans, outpatient cover, GP consultations, therapies, and Mental Health Support.
• DO GOOD, FEEL GOOD - Time off for you to volunteer plus support for nay personal fundraising efforts too.

Apply Now

If you're ready to share some Good Vibes in our Marketing department and join the team at NEOM Wellbeing, apply below, we can't wait to hear from you!