Head of Creative

About Right Formula

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Role Overview

The Head of Creative is the creative heartbeat of Right Formula. You will set the creative vision, inspire our teams, lead world-class campaigns and tactical activations that cut through on a global stage.

Working closely with our senior department and client leads, you'll develop bold, insight-led creative that drive engagement and deliver commercial results. You will play a pivotal in shaping the future of Right Formula's creative offering now and into the future. Furthermore, you'll play a role in major global pitches, shape our creative culture, and ensure the agency remains at the forefront of innovation across sport, entertainment, and technology.

This is a rare opportunity to put your stamp on an entire agency's creative output. You are inheriting a solid team and have the full backing of the Managing Director's to build the department in your vision.

Key Responsibilities

• Define & Lead the Creative Vision: Establish and articulate Right Formula's creative direction across all global accounts, ensuring consistency, quality, and innovation.
• Team Leadership: Inspire, mentor, and manage multi-disciplinary creative teams across the UK, USA, and global markets.
• Pitch Leadership: Act as the creative lead in new business pitches, producing standout concepts (integrated, experiential, content) and storytelling that win major clients.
• Campaign Oversight: Oversee the creative process from ideation to delivery - across brand, content, digital, live experience, and social.
• Client Partnership: Collaborate directly with clients to understand their objectives and translate them into compelling creative strategies. In some cases, proactively and out of scope.
• Creative Excellence: Ensure all creative output meets world-class standards in design, storytelling, and effectiveness.
• Innovation & Insights: Stay at the forefront of emerging technologies, trends, and audience behaviours, integrating data and insights into creative strategy.
• Operational Ownership: Manage the creative department's budget, resources, and recruitment, ensuring efficiency and profitability.
• Performance Reporting: Track creative performance, evaluate impact, and present results and opportunities to senior leadership and clients.
• Culture & Development: Foster a creative culture built on collaboration, curiosity, and excellence; champion diversity of thought and professional development.

Skills & Experience Required

• A proven Head of Creative or Creative Director ready to step up, with experience leading global campaigns within an international agency environment.
• Experience within sports marking. Ideally Formula 1 and motorsport.
• Deep understanding and experience in brand storytelling, integrated marketing, experiential and content strategy.
• Strong commercial acumen with a record of winning major pitches and delivering measurable impact.
• Confident presenting to C-suite clients and internal stakeholders alike.
• Inspirational leadership style - able to mentor, motivate, and unite diverse creative teams.
• Naturally innovative, strategic, and fluent in translating data and insights into powerful creative ideas.
• Adept in all facets of production, design, digital, and social media storytelling.

Role Structure & Benefits

• Hybrid working (3 days in the office per week).
• Private health insurance.
• Contributory pension scheme.
• Annual discretionary bonus scheme.
• Enhanced maternity leave.
• Individual training budget.
• Cycle to work scheme.