Head of Community - Baby products brand

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.

The position is full-time in London.

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we're bringing big changes to it - you'll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do

• Formulate creative social media and influencer campaigns, and mobilize the team to implement them
• Coordinate with other team members to ensure a steady stream of new social media ad content
• Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
• Create content (both visual + copy) for various marketing channels: email, SMS, and social media
• Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
• Monitor website performance and propose improvements in design, content and experience
• Assist in company-wide strategy setting
• Regularly report marketing performance

Who You Are

• A recent university graduate
• You're an avid social media user and are interested in digital marketing
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
• You have an eye for aesthetics and can create engaging content
• You take initiative and are driven by passion
• You're coachable and dedicated to continuous personal improvement
• You're tech literate and can learn new software with ease
• You thrive in a high growth environment and enjoy a startup team culture

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)

We are an equal opportunities employer and welcome applications from all qualified candidates.