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Head of Community - Baby products brand

Posted 6 days 10 hours ago by Peak 21

Permanent
Full Time
University and College Jobs
London, United Kingdom
Job Description

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At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.

The position is full-time in London.

What makes this an exciting opportunity?

  • Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
  • Work with a highly experienced and entrepreneurial team
  • The brand is a new addition to our portfolio and we're bringing big changes to it - you'll have a lot of room to make an impact!
  • Competitive compensation package

What You'll Do

  • Formulate creative social media and influencer campaigns, and mobilize the team to implement them
  • Coordinate with other team members to ensure a steady stream of new social media ad content
  • Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
  • Create content (both visual + copy) for various marketing channels: email, SMS, and social media
  • Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
  • Monitor website performance and propose improvements in design, content and experience
  • Assist in company-wide strategy setting
  • Regularly report marketing performance

Who You Are

  • A recent university graduate
  • Fluent English speaker
  • You're an avid social media user and are interested in digital marketing
  • You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
  • You have an eye for aesthetics and can create engaging content
  • You take initiative and are driven by passion
  • You love being creative!
  • You're coachable and dedicated to continuous personal improvement
  • You're tech literate and can learn new software with ease
  • You thrive in a high growth environment and enjoy a startup team culture

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)

If you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter.

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Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Management and Manufacturing
  • Industries Retail

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